Overview

Immerse yourself in the latest tech, surround yourself with the brightest minds and kick-start your career with the Bachelor of Media and Communication. Our refreshed course prepares you for today’s media sector from day one. Through collaborative media production, you'll master the skills demanded by today's dynamic environment, engage in cross-disciplinary media labs and co-create for endless possibilities. Through industry projects, work placements, and internships, we’ll nurture your professional growth and help you discover your true passions.

Is your course available for Midyear entry?

Starting midyear means getting your study goals under way before the year is over. Semester 2 begins Monday 29 July, 2024.

Our refreshed course focuses on creativity, innovation, and excellence, meaning you’ll gain:
  • hands-on skills and training in augmented, virtual and mixed reality
  • strong connections with industry experts that last a lifetime
  • relevant and robust theory of today's media and communication environment.

Your major

Advertising

Gain vital skills to succeed in the creative world of advertising.

Explore effective design and strategy, advertising development and implementation. Learn how to create ads that hit the mark with audiences.

Your industry experience

All our bachelor degrees include guaranteed Work Integrated Learning. This Professional Degree includes a mandatory 12-month paid work placement. Benefit from Swinburne’s unique industry partnerships and earn credit towards your degree. In your final year, apply your learning in an industry-linked project relevant to your major study area.

Skills you’ll learn

  • Communication
  • Problem solving
  • Strategic thinking
  • Teamwork
  • Time management
  • Video marketing

Your career opportunities

  • Digital Communications Strategist
  • Marketing Communications Specialist
  • Content Marketing Manager
  • Content writer
  • Journalist

Key codes

CRICOS course code
095886D
VTAC Code (IFP)
3400210843
VTAC Code (CSP)
3400210841
International student visa

International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.

Professional accreditations

Why Swinburne?

Top 200 for Communication

#1 in Melbourne for overall experience

The median income for PG graduates one year out is $86.6K (#1 in Victoria)

Qualifications

One of the following:

  • successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification
  • completion or partial completion of an approved tertiary qualification (including certificates IV (completed), diplomas, advanced diplomas, associate degrees and degrees).

ATAR Guaranteed Entry Score

80.0

2023 lowest rank to receive an offer [before adjustment pts.]

66.55

You’ll be guaranteed a place in this course if you meet or exceed the ATAR Guaranteed Entry Score, provided you meet the course prerequisites.

If your ATAR is below the guaranteed entry score, you can still be offered a place as your ATAR may be adjusted based on subject bonuses, equity schemes or other factors. Use the above ATAR as a guide on your eligibility, and see the course handbook page for more information on entry requirements. 

Successful completion of Australian Year 12, or equivalent overseas qualification.

Course prerequisites

  • VCE Units 3 and 4: a minimum study score of 25 in any English (except EAL) or 30 in English as an Additional Language (EAL) or equivalent.
  • VCE Units 3 and 4: a minimum study score of 25 in any English (except EAL) or 30 in English as an Additional Language (EAL) or equivalent.
Admission requirements

Meeting the minimum entry requirements for the course does not guarantee an offer of a place. See admission requirements for general information about the admission process.

English language requirements

Satisfactory completion of one of the following:

Need to undertake an English assessment for entry?

A prerequisite for many courses, the Pearson Test of English (PTE Academic) can now be done at our Hawthorn campus.

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis.

Recognition of prior learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis.

Apply for a pathway course

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and/or provides credit (advanced standing) to the second.

How credit points work

Successful completion of the Bachelor of Media and Communication (Professional) requires students to complete units of study to the value of 375 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.

4
Core units
+
8
Major units
+
10
Elective units
+
4
Work placement units
=
4-year bachelor degree

What your course could look like

Units are listed in a proposed sequence. However this can be amended depending on unit availability, prerequisite requirements and the semester in which you commenced your course.

Units of study Unit code
Semester 1
Introduction to Media Studies
Core unit, 12.5 credit points
MDA10001
Global Media Industries
Core unit, 12.5 credit points
MDA10008
Principles of Advertising
Major unit, 12.5 credit points
ADV10001
Elective
Elective unit, 12.5 credit points
Semester 2
Communicating with Data
Core unit, 12.5 credit points
MDA10012
Content Creator Lab
Core unit, 12.5 credit points
MDA10018
Digital Advertising
Major unit, 12.5 credit points
ADV10002
Elective
Elective unit, 12.5 credit points
Want to see the full range of electives?

Learn about all the electives you can take in the course handbook.

Units of study Unit code
Semester 1
Advertising Issues and Impact
Major unit, 12.5 credit points
ADV20004
Elective
Elective unit, 12.5 credit points
Elective
Elective unit, 12.5 credit points
Elective
Elective unit, 12.5 credit points
Semester 2
Digital Advertising
Major unit, 12.5 credit points
ADV10002
Search, Social Media and Video Marketing
Major unit, 12.5 credit points
ADV20003
Creativity and Ideation
Major unit, 12.5 credit points
ADV20005
Elective
Elective unit, 12.5 credit points
Elective
Elective unit, 12.5 credit points
Units of study Unit code
Semester 1
Digital Advertising Media Strategy
Major unit, 12.5 credit points
ADV30004
Elective
Elective unit, 12.5 credit points
Elective
Elective unit, 12.5 credit points
Elective
Elective unit, 12.5 credit points
Semester 2
Advertising Campaigns Project
Major unit, 12.5 credit points
ADV30005
Emerging Advertising Technologies
Major unit, 12.5 credit points
ADV30003
Elective
Elective unit, 12.5 credit points
Elective
Elective unit, 12.5 credit points
Units of study Unit code
Professional placement - 12 months
Work Experience In Industry A
Practical unit, 25.0 credit points
WEI20001
Integrated Professional Placement A - Media and Communication
Academic unit, 25.0 credit points
MDA20016
Work Experience in Industry B
Practical unit, 25.0 credit points
WEI20002
Integrated Professional Placement B - Media and Communication
Academic unit, 25.0 credit points
MDA20017

2024 fees

Yearly fee* ($AUD)

$16,323

Total fee* ($AUD)

$61,211

2024 fees

Yearly fee* ($AUD)

$37,240

Fees are estimates only

The student tuition fees as published are subject to change given individual circumstances at enrolment. These fees apply to 2024 unit enrolments for HE Commonwealth Supported Place (CSP) and Undergraduate Full Fee Paying (FFP) only and may change for units studied in future years. If part-time study is permitted, annual fees will be proportionally lower based on the number of units taken per semester.

Fees are estimates only

The indicative course fees shown apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. International tuition fees are generally inclusive of Student Services and Amenities Fee (SSAF). All fees are subject to annual review and may be adjusted.

How do I pay my fees?

HECS-HELP is a loan and discount scheme available to you if you are eligible and enrolled in a Commonwealth supported place. A HECS-HELP loan can cover all or part of your contribution amount. You can also choose to pay your fees up front. 

International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.

To pay your fees:

  • log in to My Financials
  • check your Australian bank account details are correct 
  • check your Statement of Account to see how much you owe 
  • pay using your preferred payment method.

Eligibility for HECS-HELP

You are eligible for a HECS-HELP loan if you have been offered a Commonwealth Supported Place (CSP) for an undergraduate degree at Swinburne or a UniLink course, and you:

  • are an Australian citizen and doing at least one unit of your course in Australia; or
  • hold a permanent humanitarian visa and will be living in Australia for the duration of your course; or
  • hold a New Zealand Special Category visa and meet the special eligibility requirements for New Zealand citizens.

Student services and amenities fee

This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.

The fee shown in the capped amount for 2024.

This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.

This amenities fee is included within your annual tuition fee listed above. The fee shown in the capped amount for 2024.

Please refer to the Student Services Amenities Fee page for more information.

SSAF fee* ($AUD)

$351.00

SSAF fee* ($AUD)

$351.00

Scholarships

Scholarship applications for 2024 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals. 

Our handy guide will assist you to gather documents for your application.

When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 20 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.

Apply through an agent

Most international students use an education agent to help them through the application process. Swinburne has agents all over the world that can help you with your application to study. Search for a Swinburne representative in your country. If your country is not listed, please contact us.

Representatives and agents
BA-MCMPROF
Search for agents

Apply directly

Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online! Remember, you cannot apply direct if you have an active VTAC application.

Course code
BA-MCMPROF
Apply directly
Course code
BA-MCMPROF
CRICOS code
095886D
Apply directly

Apply through VTAC

International students currently studying Year 12 in Australia must apply through VTAC. VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria. 

VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria.

VTAC Code (CSP)
3400210841
Apply through VTAC
VTAC Code (IFP)
3400210843
Apply through VTAC
Start dates
Location
Last date to apply
Start dates
Semester 2
Location
Hawthorn
Last date to apply
24-July-2024
Start dates
29-July-2024
Start dates
Location
Start dates
Semester 2
Location
Hawthorn
Start dates
29-July-2024
Upcoming events
Swinburne Innovation Challenge
26-June-2024