Principles of Advertising

ADV10001 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students


  • On-campus: One Semester or equivalent 

Contact hours

  • 36 hours over the teaching period

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2022 teaching periods

Swinburne Online

Teaching Period 3

7 Nov 22 - 5 Feb 23

28 Feb 23

Last self enrolment:
20 Nov 22

2 Dec 22

Last withdraw without fail:
23 Dec 22




Alternative Tertiary Entry Program: Students who have passed ADV00001 are exempted from taking this unit and must select another unit in its place with advice from a Course Advice Specialist. 

Aims and objectives

This unit is designed to build understanding of the doctrines on which the advertising industry functions, and of advertising’s role in integrated brand promotion through contemporary principles, theories and practices in the industry.

Students who successfully complete this unit will be able to:
1. Discuss the key principles of advertising
2. Identify advertising’s role in integrated brand promotion programs
3. Explain the relationship of key theories underlying effective advertising to core advertising practices
4. Apply the principles of effective and efficient advertising to given situations.

Courses with unit

BB-MCMNBUS Bachelor of Business/Bachelor of Media and Communication
BA-ARTS3 Bachelor of Arts
BA-ARTS3PROF Bachelor of Arts (Professional)
BA-MCMN Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)