Principles of Advertising

ADV10001 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent 
     

Contact hours

  • 36

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2024 teaching periods

Hawthorn

Higher Ed. Semester 1		 Hawthorn

HOL Study Period 2

Dates:
26 Feb 24 - 26 May 24

Results:
2 Jul 24

Last self enrolment:
10 Mar 24

Census:
31 Mar 24

Last withdraw without fail:
12 Apr 24

Dates:
27 May 24 - 25 Aug 24

Results:
17 Sep 24

Last self enrolment:
9 Jun 24

Census:
17 Jun 24

Last withdraw without fail:
12 Jul 24
More teaching periods
Swinburne Online

Teaching Period 1		 Swinburne Online

Teaching Period 3

Dates:
11 Mar 24 - 9 Jun 24

Results:
2 Jul 24

Last self enrolment:
24 Mar 24

Census:
5 Apr 24

Last withdraw without fail:
26 Apr 24

Dates:
4 Nov 24 - 9 Feb 25

Results:
4 Mar 25

Last self enrolment:
17 Nov 24

Census:
29 Nov 24

Last withdraw without fail:
27 Dec 24

Prerequisites

Nil

Aims and objectives

This unit is designed to build understanding of the doctrines on which the advertising industry functions, and of advertising’s role in integrated brand promotion through contemporary principles, theories and practices in the industry.
 
Unit Learning Outcomes (ULO) 
Students who successfully complete this unit will be able to:
 
1. Discuss the key principles of advertising, including diverse social, cultural and organisational perspectives.
2. Identify advertising’s role in integrated brand promotion programs
3. Explain the relationship of key theories underlying effective advertising to core advertising practices
4. Apply the principles of effective and efficient advertising to given situations