Principles of Advertising
Duration
- One Semester or equivalent
Contact hours
- 36
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
2024 teaching periods
Hawthorn Higher Ed. Semester 1 |
Hawthorn HOL Study Period 2 | |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online Teaching Period 1 |
Swinburne Online Teaching Period 3 | |
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Aims and objectives
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Type | Hours per week | Number of Weeks | Total |
On-campus Class |
2 | 12 | 24 |
Online Lecture | 1 | 12 | 12 |
Online Learning activities | 3 | 12 | 36 |
Unspecified Activities Independent Learning | 6.5 | 12 | 78 |
TOTAL | 150 hours |
Type | Hours per week | Number of Weeks | Total |
Online Directed Online Learning and Independent Learning | 12.5 | 12 | 150 |
TOTAL | 150 hours |
Type | Hours per week | Number of Weeks | Total |
Online Directed Online Learning and Independent Learning | 12.5 | 12 | 150 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Market Analysis | Individual | 30% | 2, 3, 4 |
Online Quiz | Individual | 30% | 1, 2, 3 |
Report | Group | 40% | 1, 2, 3, 4 |
Content
- The notion of brands and advertising's role in business and society; social and cultural perspectives
- Advertising industry in Australia
- Practice, regulation, the law and ethical considerations in advertising
- Theories in strategic research and planning for advertising purposes
- Understanding consumer behaviours and audience motivations
- Consumer use of traditonal and online media
- Creative ideas and concept presentation for written, video and audio based media
Study resources
- Reading materials.