Principles of Advertising

ADV10001 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent 
     

Contact hours

  • 36 hours over the teaching period

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2023 teaching periods

Swinburne Online

Teaching Period 3

Dates:
7 Nov 22 - 12 Feb 23

Results:
7 Mar 23

Last self enrolment:
20 Nov 22

Census:
2 Dec 22

Last withdraw without fail:
30 Dec 22
More teaching periods
Hawthorn

Higher Ed. Semester 1

Dates:
27 Feb 23 - 28 May 23

Results:
4 Jul 23

Last self enrolment:
12 Mar 23

Census:
31 Mar 23

Last withdraw without fail:
14 Apr 23
Swinburne Online

Teaching Period 2

Dates:
10 Jul 23 - 8 Oct 23

Results:
31 Oct 23

Last self enrolment:
23 Jul 23

Census:
4 Aug 23

Last withdraw without fail:
25 Aug 23

Prerequisites

Nil

Aims and objectives

This unit is designed to build understanding of the doctrines on which the advertising industry functions, and of advertising’s role in integrated brand promotion through contemporary principles, theories and practices in the industry.
 
Unit Learning Outcomes (ULO)
 
Students who successfully complete this unit will be able to:
 
1. Discuss the key principles of advertising, including diverse social, cultural and organisational perspectives.
2. Identify advertising’s role in integrated brand promotion programs
3. Explain the relationship of key theories underlying effective advertising to core advertising practices
4. Apply the principles of effective and efficient advertising to given situations 
 

Courses with unit

BB-MCMNBUS Bachelor of Business/Bachelor of Media and Communication
BA-ARTS3 Bachelor of Arts
BA-ARTS3PROF Bachelor of Arts (Professional)
BA-MCMN Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)