Advertising Management and Campaigns Project

ADV30002 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent
     

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

2024 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
29 Jul 24 - 27 Oct 24

Results:
3 Dec 24

Last self enrolment:
11 Aug 24

Census:
31 Aug 24

Last withdraw without fail:
13 Sep 24
More teaching periods
Swinburne Online

Teaching Period 2

Dates:
8 Jul 24 - 6 Oct 24

Results:
29 Oct 24

Last self enrolment:
21 Jul 24

Census:
2 Aug 24

Last withdraw without fail:
23 Aug 24

Prerequisites

and
50 Credit Points of Level 2 Units
 

Aims and objectives

This unit introduces students to advanced advertising practice, applied to the development and implementation of advertising campaigns. It aims to provide graduates with appropriate knowledge and competence in researching, planning, implementing and evaluating advertising campaigns whether for corporations, non-profit organisations or government agencies and departments. 

Unit Learning Outcomes
 
On successful completion of this unit students will be able to:

1. Analyse critically a given advertising issue from many perspectives
2. Evaluate and set realistic communication and media objectives, campaign strategies and expectations and performance within budgetary guidelines
3. Synthesise and apply objectives and strategies to targeted groups efficiently and effectively
4. Analyse and evaluate critically the comprehensive procedures involved in an advertising campaign
5. Organise information into a uniform client report and presentation
6. Identify and promote consistently good advertising practices
 

Courses with unit

BB-MCMNBUS Bachelor of Business/Bachelor of Media and Communication
BA-ARTS3 Bachelor of Arts
BA-ARTS3PROF Bachelor of Arts (Professional)
BA-MCMN Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)