Advertising Management and Campaigns Project
Duration
- One Semester or equivalent
Contact hours
- 36 hours
On-campus unit delivery combines face-to-face and digital learning.
2024 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online Teaching Period 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
1. Analyse critically a given advertising issue from many perspectives
2. Evaluate and set realistic communication and media objectives, campaign strategies and expectations and performance within budgetary guidelines
3. Synthesise and apply objectives and strategies to targeted groups efficiently and effectively
4. Analyse and evaluate critically the comprehensive procedures involved in an advertising campaign
5. Organise information into a uniform client report and presentation
6. Identify and promote consistently good advertising practices
Courses with unit
BA-ARTS3 Bachelor of Arts
BA-ARTS3PROF Bachelor of Arts (Professional)
BA-MCMN Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Type | Hours per week | Number of Weeks | Total |
On Campus Lecture | 1 | 12 | 12 |
On Campus Class | 2 | 12 | 24 |
Online Learning Activities | 3 | 12 | 36 |
Unspecified Learning Activities Independent Learning | 6.5 | 12 | 78 |
TOTAL | 150 hours |
Swinburne Online
Type | Hours per week | Number of Weeks | Total |
Online Learning Activities | 3 | 12 | 36 |
Online Directed Online Learning and Independent Learning | 9.5 | 12 | 114 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Assignment | Individual | 20% | 2, 3, 4, 5, 6 |
Major Assignment | Group | 60% | 2, 3, 4, 5, 6 |
Class Exercise Portfolio | Individual | 20% | 1, 2, 3, 4, 5, 6 |
Content
- Developmental research
- Communication strategy development
- Development of briefs
- Developing and refining campaign materials and strategies
- Booking media space
- Benchmark research
- Campaign review
- Campaign implementation and tracking
- Campaign evaluation
Study resources
- Reading materials.