Advertising Management and Campaigns Project

ADV30002 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent
     

Contact hours

  • 36 hours over the teaching period (normally 3 hours per week)

On-campus unit delivery combines face-to-face and digital learning.

2021 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
2 Aug 21 - 31 Oct 21

Results:
7 Dec 21

Last self enrolment:
15 Aug 21

Census:
31 Aug 21

Last withdraw without fail:
17 Sep 21

More teaching periods

Swinburne Online

Teaching Period 2

Dates:
5 Jul 21 - 3 Oct 21

Results:
26 Oct 21

Last self enrolment:
18 Jul 21

Census:
30 Jul 21

Last withdraw without fail:
20 Aug 21


Prerequisites

and 50 Credit Points at level 2 
 

Aims and objectives

This unit introduces students to advanced advertising practice, applied to the development and implementation of advertising campaigns. It aims to provide graduates with appropriate knowledge and competence in researching, planning, implementing and evaluating advertising campaigns whether for corporations, non-profit organisations or government agencies and departments. 

Students who successfully complete this unit will be able to:
1. Analyse critically a given advertising issue from many perspectives
2. Evaluate and set realistic communication and media objectives, campaign strategies and expectations and performance within budgetary guidelines
3. Synthesise and apply objectives and strategies to targeted groups efficiently and effectively
4. Analyse and evaluate critically the comprehensive procedures involved in an advertising campaign
5. Organise information into a uniform client report and presentation
6. Identify and promote consistently good advertising practices
 

Courses with unit

BB-MCMNBUS Bachelor of Business/Bachelor of Media and Communication
BA-ARTS3 Bachelor of Arts
BA-ARTS3PROF Bachelor of Arts (Professional)
BA-MCMN Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)