Advertising Management and Campaigns Project
Duration
- One Semester or equivalent
Contact hours
- 36 hours over the teaching period (normally 3 hours per week)
On-campus unit delivery combines face-to-face and digital learning.
2021 teaching periods
Hawthorn
| Higher Ed. Semester 2 | ||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online
| Teaching Period 2 | ||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
Students who successfully complete this unit will be able to:
1. Analyse critically a given advertising issue from many perspectives
2. Evaluate and set realistic communication and media objectives, campaign strategies and expectations and performance within budgetary guidelines
3. Synthesise and apply objectives and strategies to targeted groups efficiently and effectively
4. Analyse and evaluate critically the comprehensive procedures involved in an advertising campaign
5. Organise information into a uniform client report and presentation
6. Identify and promote consistently good advertising practices
Courses with unit
BA-ARTS3 Bachelor of Arts
BA-ARTS3PROF Bachelor of Arts (Professional)
BA-MCMN Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
On-Campus
| Type | Hours per week | Number of Weeks | Total |
| Face to Face Contact Lecture Tutorial |
1 2 |
12 12 |
12 24 |
| Online Contact Not Applicable
|
|
|
|
| Specified Learning Activities Readings | 3 | 12 | 36 |
| Unspecified Learning Activities independent study |
|
| 78 |
| TOTAL |
|
| 150 hours/12.5cp |
OUA
| Type | Hours per week | Number of Weeks | Total |
| Face to Face Contact |
|
|
|
| Online Contact Not Applicable
|
|
|
|
| Specified Learning Activities Online activities Readings |
3 3 |
12 12 |
36 36 |
| Unspecified Learning Activities independent study |
|
| 78 |
| TOTAL |
|
| 150 hours/12.5cp |
Assessment
| Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
| Class exercises portfolio | Individual | 20% | 1,2,3,4,5,6 |
| Minor Assignment | Individual | 20% | 2,3,4,5,6 |
| Major Assignments (2) | Group | 60% | 2,3,4,5,6 |
General skills outcomes
• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently
Content
• Communication strategy development
• Development of briefs
• Developing and refining campaign materials and strategies
• Booking media space
• Benchmark research
• Campaign review
• Campaign implementation and tracking
• Campaign evaluation
Study resources
- Reading materials.