Advertising Issues: Regulation, Ethics & Cultural Considerations

ADV20001 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • 12 week teaching period

Contact hours

  • 36

On-campus unit delivery combines face-to-face and digital learning.

2023 teaching periods

Swinburne Online

Teaching Period 3

Dates:
7 Nov 22 - 12 Feb 23

Results:
7 Mar 23

Last self enrolment:
20 Nov 22

Census:
2 Dec 22

Last withdraw without fail:
30 Dec 22

More teaching periods
Hawthorn

Higher Ed. Semester 1

Dates:
27 Feb 23 - 28 May 23

Results:
4 Jul 23

Last self enrolment:
12 Mar 23

Census:
31 Mar 23

Last withdraw without fail:
14 Apr 23

Swinburne Online

Teaching Period 2

Dates:
10 Jul 23 - 8 Oct 23

Results:
31 Oct 23

Last self enrolment:
23 Jul 23

Census:
4 Aug 23

Last withdraw without fail:
25 Aug 23


Aims and objectives

This unit explores the impact that regulation, ethical considerations and cultural differences across national and international markets have on the practice of advertising. Students will gain an understanding of the legal and ethical frameworks for advertising and the cultural considerations that inform advertising campaigns. The unit will equip students with the tools necessary to evaluate the practice of advertising and consider the ethical and legal implications of such campaigns from a personal, corporate and professional perspective through a series of contemporary examples.
 
Unit Learning Outcomes
 
On successful completion of this unit students will be able to:

1. Discuss how regulations, ethical considerations and cultural differences affect the practice of advertising
2. Explain both the responsibilities of the advertising industry and the ethical requirements and mechanisms of public complaint and control
3. Describe how advertising campaigns are culturally defined
4. Apply intercultural and ethical theory to practical issues

Courses with unit

BB-MCMNBUS Bachelor of Business/Bachelor of Media and Communication
BA-ARTS3 Bachelor of Arts
BA-ARTS3PROF Bachelor of Arts (Professional)
BA-MCMN Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)