Advertising Issues: Regulation, Ethics & Cultural Considerations

ADV20001 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • 12 week teaching period

Contact hours

  • 36 hours over the teaching period (normally 3 hours per week)

On-campus unit delivery combines face-to-face and digital learning.

2021 teaching periods

Swinburne Online

Teaching Period 2

5 Jul 21 - 3 Oct 21

26 Oct 21

Last self enrolment:
18 Jul 21

30 Jul 21

Last withdraw without fail:
20 Aug 21

Aims and objectives

This unit explores the impact that regulation, ethical considerations and cultural differences across national and international markets have on the practice of advertising. Students will gain an understanding of the legal and ethical frameworks for advertising and the cultural considerations that inform advertising campaigns. The unit will equip students with the tools necessary to evaluate the practice of advertising and consider the ethical and legal implications of such campaigns from a personal, corporate and professional perspective through a series of contemporary examples

Students who successfully complete this unit will be able to:
1. Discuss how regulations, ethical considerations and cultural differences affect the practice of
2. Explain both the responsibilities of the advertising industry and the ethical requirements and
   mechanisms of public complaint and control
3. Describe how advertising campaigns are culturally defined
4. Apply intercultural and ethical theory to practical issues

Courses with unit

BB-MCMNBUS Bachelor of Business/Bachelor of Media and Communication
BA-ARTS3 Bachelor of Arts
BA-ARTS3PROF Bachelor of Arts (Professional)
BA-MCMN Bachelor of Media and Communication
BA-MCMPROF Bachelor of Media and Communication (Professional)