Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
From the outset, Swinburne’s Bachelor of Business challenges you to be innovative, to make a positive social impact and, to be clear on how you can contribute as an individual and as part of a team in government, for-profit and for-purpose businesses.
Select a major area of specialisation and combine it with your core business studies to become an entrepreneurial thinker and business innovator.
Build up your CV with real industry experience while you study through our Work Integrated Learning programs, which are a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects.
In this degree’s Industry Consulting Project (BUS30009), one of our industry partners will put forward a real problem. Finding solutions will require you to put what you’ve learned into practice. You’ll team up with other students to analyse the issue and propose solutions back to your client.
Advanced Business Practice (BUS30024) teaches you to tackle problems and opportunities with holistic thinking. In this unit, you’ll work as part of a multidisciplinary team to find innovative, creative, and practical business solutions, that also consider ethical business practices and sustainability goals.
Business double degree options
Interested in business? You may like to explore our other business courses.
International Business major
This major is only available in conjunction with Swinburne's offshore partner institutions FPT Vietnam and INTI Malaysia, or at Swinburne Sarawak campus. Students must start their study at one of these locations and are able to transfer to Hawthorn and complete this major onshore.
Every international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 75% off your course fees. Please check our updated entry requirements.
Your dream course starts in 2022
See what life at Swinburne looks like for you, get the nitty gritty on start dates, receive application support, and find answers to all your Semester 1 kick-off queries.
This course is professionally accredited by
Relevant majors are professionally accredited by
- Semester 1 - 28 February 2022
- Semester 2 - 1 August 2022
- 3400235103 (IFP)
- 3400235101 (CSP)
A$33100 (annual for 2022)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Scoring an internship and career with Richmond Football Club
When Grace took on an internship at Richmond Football Club while completing her Bachelor of Business she did more than gain crucial work experience, she kick-started her career.
While still studying I got into a vacation program at KPMG, in its risk consulting division. I had little idea of what I was getting into but had an incredible experience. I took a graduate offer and now work there in a Data Analytics role. There’s no way I could’ve predicted where I am now just a few short years ago.
Bachelor of Business (Entrepreneurship and Innovation)
Make sure you check out the available scholarships. They became a really good goal for me during Year 12 and are achievable if you put in the hard work. I also recommend coming to Open Day – you can ask questions (even silly ones!) and get answers from current students.
Bachelor of Business
Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors. Only five per cent of business schools worldwide are AACSB accredited.
Begin your path to Chartered Financial Analyst®
Swinburne's Bachelor of Business and Bachelor of Business (Professional) with major in Finance together with Master of Finance incorporates at least 70 percent of the CFA Program Candidate Body of Knowledge (CBOK) and emphasises CFA Institute Code of Ethics and Standards of Practice.
Students of these programs have a head start to obtain the Chartered Financial Analyst® designation and selected students of these programs may receive CFA scholarships.
Our financial planning courses are FASEA approved
The Financial Advisers Standards and Ethics Authority (FASEA) has approved all Swinburne’s undergraduate and postgraduate courses in financial planning. This includes the Bachelor of Business and the Bachelor of Accounting, with majors in Financial Planning, or in Accounting and Financial Planning. Graduates of a FASEA approved Swinburne course will satisfy the educational standards and requirements prescribed by FASEA to provide financial advice in Australia. These degrees are also accredited by the Financial Planning Education Council and graduates are eligible for entry into the Financial Planning Association of Australia’s CFP® (CERTIFIED FINANCIAL PLANNER®) certified program.
HR Professional Recognition
Swinburne's Bachelor of Business with a major in Human Resource Management has met the criteria for course accreditation and is currently accredited by the Australian HR Institute (AHRI).
Accreditation is reviewed every three years by the AHRI National Accreditation Committee.
Students applying for this course can be assured that the quality of core units map onto the AHRI Model of Excellence for HR Practitioners and Academics, a recognised benchmark of HR best practice and standards.
Learning from Linfox
Business students Brad De Luca and Jayde Closter got the chance to travel to Bangkok on a study tour that saw them working closely with international logistics giant, Linfox.
Discover their experience and the skills they gained.
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.