Selected major: Marketing
Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.
In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.
Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.
From the outset, Swinburne’s Bachelor of Business challenges you to be innovative, to make a positive social impact and, to be clear on how you can contribute as an individual and as part of a team in government, for-profit and for-purpose businesses.
Select a major area of specialisation and combine it with your core business studies to become an entrepreneurial thinker and business innovator.
Build up your CV with real industry experience while you study through our Work Integrated Learning programs, which are a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects.
In this degree’s Industry Consulting Project (BUS30009), one of our industry partners will put forward a real problem. Finding solutions will require you to put what you’ve learned into practice. You’ll team up with other students to analyse the issue and propose solutions back to your client.
Advanced Business Practice (BUS30024) teaches you to tackle problems and opportunities with holistic thinking. In this unit, you’ll work as part of a multidisciplinary team to find innovative, creative, and practical business solutions, that also consider ethical business practices and sustainability goals.
Business double degree options
Interested in business, you may like to explore our other business courses.
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This course is professionally accredited by
Relevant majors are professionally accredited by
- Semester 1 - 28 February 2022
- Semester 2 - 1 August 2022
- 3400235103 (IFP)
- 3400235101 (CSP)
Scoring an internship and career with Richmond Football Club
When Grace took on an internship at Richmond Football Club while completing her Bachelor of Business she did more than gain crucial work experience, she kick-started her career.
While still studying I got into a vacation program at KPMG, in its risk consulting division. I had little idea of what I was getting into but had an incredible experience. I took a graduate offer and now work there in a Data Analytics role. There’s no way I could’ve predicted where I am now just a few short years ago.
Bachelor of Business (Entrepreneurship and Innovation)
Women in Finance and Economics Scholarship Program
The purpose of the Scholarship is to encourage and assist women to enter, re-enter and achieve leadership roles across the financial services industry.
The Financial Planning Association® (FPA®) is the primary membership organisation for financial planning practitioners who want to master the practice of financial planning, and who are committed to shaping the future of the profession.
Make sure you check out the available scholarships. They became a really good goal for me during Year 12 and are achievable if you put in the hard work. I also recommend coming to Open Day – you can ask questions (even silly ones!) and get answers from current students.
Bachelor of Business
Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors. Only five per cent of business schools worldwide are AACSB accredited.
Our financial planning courses are FASEA approved*
The Financial Advisers Standards and Ethics Authority (FASEA) has approved Swinburne’s undergraduate and postgraduate courses in financial planning. This includes the Bachelor of Business and the Bachelor of Accounting, with majors in Financial Planning, or in Accounting and Financial Planning. Graduates of a FASEA approved Swinburne course will satisfy the educational standards and requirements prescribed by FASEA to provide financial advice in Australia. Graduates are eligible for entry into the Financial Planning Association of Australia’s CFP® (CERTIFIED FINANCIAL PLANNER®) certified program.
*Undergraduate courses are awaiting confirmation of reaccreditation from Financial Advisors Standards (FAS), formally FASEA - 1 Feb 2022
Begin your path to Chartered Financial Analyst®
Swinburne's Bachelor of Business and Bachelor of Business (Professional) with major in Finance together with Master of Finance incorporates at least 70 percent of the CFA Program Candidate Body of Knowledge (CBOK) and emphasises CFA Institute Code of Ethics and Standards of Practice.
Students of these programs have a head start to obtain the Chartered Financial Analyst® designation and selected students of these programs may receive CFA scholarships.
HR Professional Recognition
Swinburne's Bachelor of Business with a major in Human Resource Management has met the criteria for course accreditation and is currently accredited by the Australian HR Institute (AHRI).
Accreditation is reviewed every three years by the AHRI National Accreditation Committee.
Students applying for this course can be assured that the quality of core units map onto the AHRI Model of Excellence for HR Practitioners and Academics, a recognised benchmark of HR best practice and standards.
Learning from Linfox
Business students Brad De Luca and Jayde Closter got the chance to travel to Bangkok on a study tour that saw them working closely with international logistics giant, Linfox.
Discover their experience and the skills they gained.
At Swinburne scholarships are about providing opportunity, promoting equity and recognising excellence and achievement. Scholarships are available for both commencing and current students.