Bachelor of Business

with a major in Marketing – Blended learning – on-campus and digital learning

BA-BUS10 Degree Hawthorn Send me a link to this course

Selected major: Marketing

Marketing is so much more than selling products and services to customers; it’s about finding innovative ways to bring value and meaning to your customers with the aim of strengthening brand loyalty, as well as increasing sales.  

In this major, you'll develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. 

You’ll learn how to research the market, understand consumer behaviour, logically design a marketing plan, promote a brand, deploy digital marketing strategy, and use data to inform marketing decisions that deliver the integrated marketing strategies.  

Employment in the marketing sector has experienced strong growth and according to joboutlook.gov.au this is expected to continue.

From the outset, Swinburne’s Bachelor of Business challenges you to be innovative, to make a positive social impact and, to be clear on how you can contribute as an individual and as part of a team in government, for-profit and for-purpose businesses.

Select a major area of specialisation and combine it with your core business studies to become an entrepreneurial thinker and business innovator.

Build up your CV with real industry experience while you study through our Work Integrated Learning programs, which are a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects

In this degree’s Industry Consulting Project (BUS30009), one of our industry partners will put forward a real problem. Finding solutions will require you to put what you’ve learned into practice. You’ll team up with other students to analyse the issue and propose solutions back to your client.

Advanced Business Practice (BUS30024) teaches you to tackle problems and opportunities with holistic thinking. In this unit, you’ll work as part of a multidisciplinary team to find innovative, creative, and practical business solutions, that also consider ethical business practices and sustainability goals.

Business double degree options

You can also study Business in a double degree with Arts, Aviation Management, Business Information Systems, Design, Engineering, Health Science, Laws, or Media and Communication.

Interested in business, you may like to explore our other business courses.

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Start dates

Hawthorn campus

  • Semester 1 - 28 February 2022
  • Semester 2 - 1 August 2022

View application and start dates

Duration

3 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400235103 (IFP)
  • 3400235101 (CSP)