Bachelor of Business

with a major in Marketing – Blended learning – on-campus and digital learning

BA-BUS10 Degree Hawthorn Send me a link to this course

The Bachelor of Business is designed to equip you with core skills and knowledge in business, management and operations to prepare you for roles in modern organisations.

Select a major area of specialisation and combine it with your other studies to become an entrepreneurial thinker, innovator and learn to find opportunity where others cannot.

The course links theoretical and practical knowledge needed to operate effectively in diverse settings such as not-for-profits, government, small business and corporations.

Build up your CV with real industry experience while you study through our Work Integrated Learning programs, which are a guaranteed part of all our bachelor degrees and can include placements, internships or industry-linked projects. In this degree, in the Industry Consulting Project (BSB30024), you’ll team up with other students to work on a real project briefed to you by an industry partner.

 

Selected major: Marketing

Develop the advanced marketing and managerial skills needed to succeed in the industry. Learn about consumer behaviour, innovation and design, planning, branding, channel design, integrated marketing communication and market research.

You can also study Business in a double degree with Arts, Aviation Management, Business Information Systems, Design, Engineering, Health Science, Laws, or Media and Communication. If you like Business, you may also like to explore our other business courses.

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Start dates

Hawthorn campus

  • Semester 1 - 1 March 2021
  • Semester 2 - 2 August 2021

View application and start dates

Duration

3 years full-time or equivalent part-time

Full-time, Part-time

VTAC codes

  • 3400235103 (IFP)
  • 3400235101 (CSP)

Faculty

Faculty of Business and Law