Master of Marketing

Blended learning – on-campus and digital learning

MA-MKT1 Postgraduate Hawthorn Send me a link to this course

With Swinburne’s Master of Marketing, you’ll graduate with the rounded capabilities of a world-class, socially responsible marketer with the skills needed to analyse, evaluate, create and manage market opportunities in Australia and beyond.

Our course units, co-created and co-delivered with industry partners such as Lewers Research, Hammond Thinking and CPM Australia, ensure your learning is industry-relevant and up-to-date.

You’ll develop a deep understanding of target markets and how best to talk to them, how to influence behaviour and communicate creatively across different digital platforms, and how to devise fresh, surprising and disruptive innovations.

Choose from 12 specialisations and a wide range of AGSE electives to develop the creativity, strategic thinking, analysis and technical skills you’ll need to make your career what you want it to be.

Depending on prior learning and experience, you may complete the Master in one year, 18 months or two years.


1 year, 1.5 years or 2 years full-time or equivalent part-time (dependent on prior qualifications and experience)


Hawthorn (HE Block 1, Semester 1, Semester 2, Term 4) - View application and start dates

Study modes

  • Full-time,
  • Part-time

2023 Start Dates

Semester 2 - 31 July 2023
Term 4 - 18 September 2023

2024 Start Dates

HE Block 1 - 05 February 2024
Semester 1 - 26 February 2024
Semester 2 - 29 July 2024
Term 4 - 16 September 2024
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