With Swinburne’s Master of Marketing, you’ll graduate with the rounded capabilities of a world-class, socially responsible marketer with the skills needed to analyse, evaluate, create and manage market opportunities in Australia and beyond.
Our course units, co-created and co-delivered with industry partners such as Lewers Research, Hammond Thinking and CPM Australia, ensure your learning is industry-relevant and up-to-date.
You’ll develop a deep understanding of target markets and how best to talk to them, how to influence behaviour and communicate creatively across different digital platforms, and how to devise fresh, surprising and disruptive innovations.
Choose from 12 specialisations and a wide range of AGSE electives to develop the creativity, strategic thinking, analysis and technical skills you’ll need to make your career what you want it to be.
Depending on prior learning and experience, you may complete the Master in one year, 18 months or two years.
1 year, 1.5 years or 2 years full-time or equivalent part-time (dependent on prior qualifications and experience)
Hawthorn (HE Block 1, Semester 1, Semester 2, Term 4) - View application and start dates
2023 Start Dates
2024 Start Dates
Professionally accredited by
Course industry partners include
The teaching staff in the Masters of Marketing have had extensive industry experience and this is something I valued when compared to other universities. Much of their teaching is steeped in practicable, real-world cases and learnings, therefore when going into industry it was easy to put my skills into practice. Furthermore, I was working with real world clients so I got to apply my learnings to clients within industry. It was also satisfying to see clients actually implement some of the recommendations.
Master of Marketing
Angela describes her decision to move from Honduras to Australia to study Marketing at Swinburne as ‘the best decision of [her] life.’
Find out about her experience and her career that followed.
Course Director Dr Nives Zubcevic-Basic has strong involvement with industry, including local advertising agencies and global networks such as L’Oreal, Arsenal Football Club, Zara and Google.
“Our Master of Marketing is the first in the country to have genuine industry co-creation process from development to delivery. We embed experiential learning – real clients, live projects and interactions with industry partners. This allows you to quickly incorporate what you’re learning into your workplace.”