Master of Marketing
Blended learning – on-campus and digital learning
With Swinburne’s Master of Marketing, you’ll graduate with the rounded capabilities of a world-class, socially responsible marketer with the skills needed to analyse, evaluate, create and manage market opportunities in Australia and beyond.
Our course units, co-created and co-delivered with industry partners such as Lewers Research, Hammond Thinking and CPM Australia, ensure your learning is industry-relevant and up-to-date.
You’ll develop a deep understanding of target markets and how best to talk to them, how to influence behaviour and communicate creatively across different digital platforms, and how to devise fresh, surprising and disruptive innovations.
Choose from 12 specialisations and a wide range of AGSE electives to develop the creativity, strategic thinking, analysis and technical skills you’ll need to make your career what you want it to be.
Depending on prior learning and experience, you may complete the Master in one year, 18 months or two years.
Duration
1 year, 1.5 years or 2 years full-time or equivalent part-time (dependent on prior qualifications and experience)
Intakes
Hawthorn (HE Block 1, Semester 1, Semester 2, Term 4) - View application and start dates
Study modes
- Full-time,
- Part-time
2023 Start Dates
2024 Start Dates
Professionally accredited by
Course industry partners include
The teaching staff in the Masters of Marketing have had extensive industry experience and this is something I valued when compared to other universities. Much of their teaching is steeped in practicable, real-world cases and learnings, therefore when going into industry it was easy to put my skills into practice. Furthermore, I was working with real world clients so I got to apply my learnings to clients within industry. It was also satisfying to see clients actually implement some of the recommendations.
John
Master of Marketing
Angela Stacy
Angela describes her decision to move from Honduras to Australia to study Marketing at Swinburne as ‘the best decision of [her] life.’
Find out about her experience and her career that followed.
Staff spotlight
Course Director Dr Nives Zubcevic-Basic has strong involvement with industry, including local advertising agencies and global networks such as L’Oreal, Arsenal Football Club, Zara and Google.
“Our Master of Marketing is the first in the country to have genuine industry co-creation process from development to delivery. We embed experiential learning – real clients, live projects and interactions with industry partners. This allows you to quickly incorporate what you’re learning into your workplace.”
Course information in detail
- Course detail, course structure and units of study.
Course description
- Graduate Certificate of Marketing (GC-MKT)
- Graduate Diploma of Marketing (GD-MKT) ^
- Master of Marketing (MA-MKT1) or
^ Students are unable to enrol directly into the Graduate Diploma however it is available as an exit award. (Not available by Admission)
^ Students must complete 6 core units and 2 elective units to be eligible for the Graduate Diploma.
Course structure
To qualify for the award of Master of Marketing students must complete (200 credit points) comprising:
- 4 foundation units (50 credit points)
- 8 core units (100 credit points)
- 4 units comprising one specialisation or four elective units (50 credit points)
Students with a previous relevant qualification from a recognised institution and/or relevant work experience may be eligible for exemptions from the foundation units or core units. If found eligible, students may be able to complete a total of 100cps (8 units) or 150cps (12 units). Please refer to the course entry requirements for more information. Exemptions for the core units will only be evaluated and awarded at the discretion of the Course Director and Post Graduate Director.
The maximum level of credit that can be granted for the Master of Marketing is 100 credit points (normally 8 units). The exception to this rule is for students entering with a Graduate Diploma of Marketing who may be granted up to 125 credit points of advanced standing (normally ten units).
Units of study
Want to know more about the units that make up your course, how many units you need to complete, our recommended study sequence, and what your timetable looks like this year? Check out our Course Planner and get enrolled.
Students must complete ACC60008 as core and select any three from the remaining list of units.
Students to complete ENT60009 as core and select any three from the remaining list of units.
Students must complete FIN60006 as core and select any three from the remaining list of units.
FIN60006 Frontiers in FinTech
Students must select up to four units from the list below. NOTE: some units are equal to 25cps.
Students to complete INF70005 as core and select any three from the remaining list of units.
Students must complete the following four units.
Students must complete any four units from the list below.
Careers and graduate outcomes
- Career opportunities, course aims and objectives and graduate skills.
Career opportunities
Aims and objectives
- apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking
- apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks
- communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team, and use advanced tools and practices of marketing within project work.
- demonstrate integrity, ethical conduct, accountability, respect and a broad awareness of professional practices and cultural norms in a global and sustainable context
- apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools
- reflect on, and take responsibility for, learning and self-management processes
- apply knowledge of research principles and methods to plan and execute a piece of research with some independence.
Graduate skills
The Swinburne graduate attributes signify that Swinburne intends that its teaching programs assist all its graduates to be:
- capable in their chosen professional, vocational or study areas and an ability to engage in critical enquiry
- entrepreneurial in contributing to innovation and development within their business, workplace or community
- effective and ethical in work, community situations and reasoning skills
- adaptable and able to manage change
- aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural).
Pathways and scholarships
- Pathways, credit transfer, recognition of prior learning and scholarships.
AACSB Accreditation
Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors. Only five per cent of business schools worldwide are AACSB accredited.
There is change needed in the way we all teach. The world has changed and people’s attention spans are challenged. You have to bring that into the classroom and students engaged. That’s what we’re doing in the Branding and Innovation unit.
Simon Hammond
Founder of BE Brands; co-creator of ‘Branding and Creation Innovation’ unit
Course fees and requirements
- Fees, entry requirements and non-year 12 entry.
Course fees
How do I pay my fees?
FEE-HELP is a loan given to eligible full-fee paying higher education students to help pay part or all of their tuition fees. The Commonwealth Government pays the amount of the loan directly to Swinburne.
Entry requirements
- completed a bachelor degree (or higher award) in any discipline from a recognised higher education institution or equivalent OR
- completed the Postgraduate Qualifying Program (available to International applicants only)
- the Graduate Certificate of Marketing; or
- an honours bachelor degree in a related discipline
- a bachelor degree in a related discipline; or
- a graduate certificate in a related discipline; or
- a bachelor degree (or higher award) in any discipline and have two years relevant work experience* or
- the Postgraduate Qualifying Program (available to International applicants only) PLUS either previous related discipline Higher Education Study, OR a minimum of two years relevant work experience*
How to apply
Note: Students applying for this course for the HE Block 1 intake will commence studying with ENT60009 - Opportunity Discovery, Creativity and Design. All other units will be scheduled on or after the commencement of Semester 1.