Master of Marketing
Blended learning – on-campus and digital learning
With Swinburne’s Master of Marketing, you’ll graduate with the rounded capabilities of a world-class, socially responsible marketer with the skills needed to analyse, evaluate, create and manage market opportunities in Australia and beyond.
Our course units, co-created and co-delivered with industry partners such as Lewers Research, Hammond Thinking and CPM Australia, ensure your learning is industry-relevant and up-to-date.
You’ll develop a deep understanding of target markets and how best to talk to them, how to influence behaviour and communicate creatively across different digital platforms, and how to devise fresh, surprising and disruptive innovations.
Choose from 12 specialisations and a wide range of AGSE electives to develop the creativity, strategic thinking, analysis and technical skills you’ll need to make your career what you want it to be.
Depending on prior learning and experience, you may complete the Master in one year, 18 months or two years.
Every international student application is considered for a scholarship
Whether you’re living in Australia or overseas, you’re automatically considered for a scholarship of up to 30% off your course fees. Please check our updated entry requirements.
Hawthorn (Semester 1, Semester 2) - View application and start dates
A$40200 (annual for 2023)*
The indicative course fees shown in Course Search apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
Professionally accredited by
Course industry partners include
The teaching staff in the Masters of Marketing have had extensive industry experience and this is something I valued when compared to other universities. Much of their teaching is steeped in practicable, real-world cases and learnings, therefore when going into industry it was easy to put my skills into practice. Furthermore, I was working with real world clients so I got to apply my learnings to clients within industry. It was also satisfying to see clients actually implement some of the recommendations.
Master of Marketing
Angela describes her decision to move from Honduras to Australia to study Marketing at Swinburne as ‘the best decision of [her] life.’
Find out about her experience and her career that followed.
Course Director Dr Nives Zubcevic-Basic has strong involvement with industry, including local advertising agencies and global networks such as L’Oreal, Arsenal Football Club, Zara and Google.
“Our Master of Marketing is the first in the country to have genuine industry co-creation process from development to delivery. We embed experiential learning – real clients, live projects and interactions with industry partners. This allows you to quickly incorporate what you’re learning into your workplace.”
Course information in detail
- Course detail, course structure and units of study.
- Graduate Certificate of Marketing (GC-MKT)
- Graduate Diploma of Marketing (GD-MKT) ^
- Master of Marketing (MA-MKT1) or
^ Students are unable to enrol directly into the Graduate Diploma however it is available as an exit award. (Not available by Admission)
^ Students must complete 6 core units and 2 elective units to be eligible for the Graduate Diploma.
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
To qualify for the award of Master of Marketing students must complete (200 credit points) comprising:
- 4 foundation units (50 credit points)
- 8 core units (100 credit points)
- 4 units comprising one specialisation or four elective units (50 credit points)
Students with a previous relevant qualification from a recognised institution and/or relevant work experience may be eligible for exemptions from the foundation units or core units. If found eligible, students may be able to complete a total of 100cps (8 units) or 150cps (12 units). Please refer to the course entry requirements for more information. Exemptions for the core units will only be evaluated and awarded at the discretion of the Course Director and Post Graduate Director.
The maximum level of credit that can be granted for the Master of Marketing is 100 credit points (normally 8 units). The exception to this rule is for students entering with a Graduate Diploma of Marketing who may be granted up to 125 credit points of advanced standing (normally ten units).
Units of study
Want to know more about the units that make up your course, how many units you need to complete, our recommended study sequence, and what your timetable looks like this year? Check out our Course Planner and get enrolled.
Students must complete ACC60008 as core and select any three from the remaining list of units.
Students to complete ENT60009 as core and select any three from the remaining list of units.
Students must complete FIN60006 as core and select any three from the remaining list of units.
FIN60006 Frontiers in FinTech
Students must select up to four units from the list below. NOTE: some units are equal to 25cps.
Students to complete INF70005 as core and select any three from the remaining list of units.
Students must complete the following four units.
Students must complete any four units from the list below.
Careers and graduate outcomes
- Career opportunities and course aims and objectives.
Aims and objectives
- apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking
- apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks
- communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a team, and use advanced tools and practices of marketing within project work.
- demonstrate integrity, ethical conduct, accountability, respect and a broad awareness of professional practices and cultural norms in a global and sustainable context
- apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools
- reflect on, and take responsibility for, learning and self-management processes
- apply knowledge of research principles and methods to plan and execute a piece of research with some independence.
Pathways and scholarships
- Pathways and scholarships.
Swinburne business degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. The alumni of AACSB accredited business schools are among the world’s most influential leaders, innovators, and entrepreneurs impacting business, government, and non-profit sectors. Only five per cent of business schools worldwide are AACSB accredited.
There is change needed in the way we all teach. The world has changed and people’s attention spans are challenged. You have to bring that into the classroom and students engaged. That’s what we’re doing in the Branding and Innovation unit.
Founder of BE Brands; co-creator of ‘Branding and Creation Innovation’ unit
Course fees and requirements
- Fees, entry requirements and English language requirements.
A prerequisite for many courses, the Pearson Test of English Academic (PTE Academic) can now be done on campus in Hawthorn at Room 132, Building TD. Book now or call +61 3 9214 3584 for more information.
- completed a bachelor degree (or higher award) in any discipline from a recognised higher education institution or equivalent OR
- completed the Postgraduate Qualifying Program (available to International applicants only)
- the Graduate Certificate of Marketing; or
- an honours bachelor degree in a related discipline
- a bachelor degree in a related discipline; or
- a graduate certificate in a related discipline; or
- a bachelor degree (or higher award) in any discipline and have two years relevant work experience* or
- the Postgraduate Qualifying Program (available to International applicants only) PLUS either previous related discipline Higher Education Study, OR a minimum of two years relevant work experience*
English language requirements
Satisfactory completion of one of the following:
- IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 70%, all skills 65%
- Or equivalent measures available at English language requirements.
How to apply
Find out more
Tel: +61 3 9214 8444 (outside Australia)