Master of Marketing
Blended learning – on-campus and digital learning
This course has been replaced with a newer course - this course is closed for new enrolments, the information on this page is provided for continuing students.
With the rise of data, digital and other technology trends, the demand for those with postgraduate qualifications marketing is increasing.
Ensure you’re ahead of the changing business environment with our Master of Marketing, co-created with industry partners including Facebook, Isobar, Australia Post and Be Brands.This course is part of the Australian Graduate School of Entrepreneurship (AGSE)
Tech things up a notch with postgrad study
A graduate certificate, diploma or master degree with a strong tech focus could future-proof your career. Get all the course info and application advice you need to help you make that next crucial career step.
Duration
1.5 years full-time or equivalent part-time
Study modes
- Full-time,
- Part-time
Angela Stacy
Angela describes her decision to move from Honduras to Australia to study Marketing at Swinburne as ‘the best decision of [her] life.’
Find out about her experience and her career that followed.
Staff spotlight
Course Director Dr Nives Zubcevic-Basic has strong involvement with industry, including local advertising agencies and global networks such as L’Oreal, Arsenal Football Club, Zara and Google.
“Our Master of Marketing is the first in the country to have genuine industry co-creation process from development to delivery. We embed experiential learning – real clients, live projects and interactions with industry partners. This allows you to quickly incorporate what you’re learning into your workplace.”
Course information in detail
- Course detail, course structure and units of study.
Course description
- Graduate Certificate of Marketing
- Graduate Diploma of Marketing (GD-MKT) ^
- Master of Marketing (MA-MKT) or
Master of Marketing (Advanced)
^ Students are unable to enrol directly into the Graduate Diploma however it is available as an exit award. (Not available by Admission)
Course structure
To qualify for the award of Master of Marketing, students must complete 12 units of study (150 credit points) comprising:
- 9 core units (112.5 credit points)
- 3 Elective units (37.5 credit points)
The maximum level of credit that can be granted for the Master of Marketing is 75 credit points (normally six units)
Units of study
Want to know more about the units that make up your course, how many units you need to complete, our recommended study sequence, and what your timetable looks like this year? Check out our Course Planner and get enrolled.
Core Units
MKT60011 Data Empowered Marketing
MKT60012 Consumer Behaviour *
Elective units
Students to complete 3 elective units from the following list (37.5 credit points)
Careers and graduate outcomes
- Career opportunities, course aims and objectives, graduate skills and professional recognition.
Career opportunities
Aims and objectives
- apply coherent and advanced knowledge of marketing concepts in diverse contexts and applications using critical thinking
- apply problem solving, design and decision making methodologies to identify and provide innovative solutions to complex problems with reference to established frameworks
- communicate proficiently in professional practice to a variety of audiences, function as an effective member or leader of a diverse team, and use advanced tools and practices of marketing within project work
- demonstrate integrity, ethical conduct, accountability, respect and a broad awareness of professional practices and cultural norms in a global and sustainable context
- apply marketing fundamentals to the analysis, design and operation of a business model using appropriate marketing methods and tools
- reflect on and take responsibility for their own learning and self-management processes, and develop skills to review, reflect on and plan to improve their professional performance
- apply knowledge of research principles and methods to plan and execute a piece of research with some independence.
Graduate skills
The Swinburne graduate attributes signify that Swinburne intends that its teaching programs assist all its graduates to be:
- capable in their chosen professional, vocational or study areas and an ability to engage in critical enquiry
- entrepreneurial in contributing to innovation and development within their business, workplace or community
- effective and ethical in work, community situations and reasoning skills
- adaptable and able to manage change
- aware of local and international environments in which they will be contributing (e.g. socio-cultural, economic, natural).
Professional recognition
Pathways and scholarships
- Pathways, credit transfer, recognition of prior learning and scholarships.
There is change needed in the way we all teach. The world has changed and people’s attention spans are challenged. You have to bring that into the classroom and students engaged. That’s what we’re doing in the Branding and Innovation unit.
Simon Hammond
Founder of BE Brands; co-creator of ‘Branding and Creation Innovation’ unit
Course fees and requirements
- Fees, entry requirements and non-year 12 entry.
Course fees
Entry requirements
- a recognised bachelor degree in a related discipline or
- a recognised bachelor degree in any discipline PLUS a minimum of two years equivalent full-time relevant professional experience* or
- successful completion the Graduate Certificate of Marketing ** or
- completion of the Postgraduate Qualifying Program PLUS either previous Higher Education Study in a related discipline or
- a minimum of two two years equivalent full-time relevant professional experience* (International applicants only)
*Relevant professional/managerial experience and evidence of academic capability will be determined by the Faculty PVC (or delegate) with reference to Faculty determined guiding principles. Applicants will be required to submit a curriculum vitae (CV) with their application. Documents substantiating relevant experience are required, clearly detailing roles and duration, as well as evidence of formal and non-formal learning. Where relevant experience is used for the basis of admission, no further recognition for prior learning/credit can be granted on that basis.