Leadership team

A leadership team of experienced researchers.

Name and positionContactResearch area Methodological expertise

Dr Carleigh Yeomans

Director

cyeomans@swinburne.edu.au

Location: AGSE203C

Consumer behaviour, sport, leisure, loyalty, retention, social impact, wellbeing, connectionSEM, machine learning predictions, driver analysis, survey design, data extraction and scraping, system integration and automation

Dr Paul Bowell

Lecturer, Sport Management

pbowell@swinburne.edu.au

Location: AGSE203B
Gender in sport, discrimination in sport, human centred technology engagement, technology enabled discriminationSociotechnical approaches, sociomateriality, digital ethnography, qualitative data collection and analysis, video research approaches

Research associates

The group serves as a hub for scholars and subject matter experts from Australian, European and American universities.

Name and position Contact Research area  Methodological expertise

Dr Greg Joachim

Lecturer, Sport Management

gjoachim@swinburne.edu.au

Location: AGSE203B

Design thinking, user-centred design, innovation, creativity, organisational behaviour, social change through sport

Qualitative data gathering and analysis, multimedia reporting for public audiences [graphic visualisations, video, podcasting, etc.]

Professor Tim Marjoribanks

Research Associate

tmarjoribanks@swinburne.edu.au

Organisational innovation, technology and transformation, leadership and management practice

Qualitative methods; interviews; organisational and policy documents; media content; thematic analysis; critical discourse analysis.

Professor Amanda Benson

Research Associate

abenson@swinburne.edu.au

Location: SPW220

Exercise Physiology, Physical Activity, Emerging Technologies, Wearable Technology, Exercise Science, Applied Biomechanics and Technology, Sport, Teaching and Learning

Quantitative, Qualitative, Mixed Methods, Randomised Controlled Trials, Systematic Reviews, Meta-analysis, Reliability and Validity

Dr Vlad Demsar

Research Associate

vdemsar@swinburne.edu.au

Marketing strategy, marketing communications, emerging technologies, consumer experience, and sustainability

N/A

Dr Ryan Jopp

Research Associate

rjopp@swinburne.edu.au

Teaching and learning, authentic learning, AI in education, business sustainability education, teaching awards, tourism management, climate change in tourism, business sustainability, workplaces, hospitality

Qualitative and quantitative

Dr Jeremy Nguyen

Research Associate

jdnguyen@swinburne.edu.au

N/A

Artificial intelligence (AI) and machine learning (ML), bias, discrimination and mitigation strategies

Dr Kathleen Shorter

Research Associate

kshorter@swinburne.edu.au

Biomechanics, Football Science, Data Analytics, Sports Technology, Exercise Science, Sport Science, Performance Analysis, Teaching and Learning

Quantitative, Data analytics, Spatio-temporal analysis, Natural language processing, Machine Learning, Reliability and Validity

Dr Kathleen Wilson

Research Associate

kbwilson@swinburne.edu.au

Location: BA1105

Digital transformation and innovation, crowdsourcing/ crowd logistics, and women in sport

Qualitative – Gioia Methodology specialist

Dr Johnpaul Smith 

Lecturer, Marketing

johnpaulsmith@swinburne.edu.au

Social marketing, prosocial change, authenticity through engagement and branding, alcohol consumption, diversity, equity and inclusion, marginalised communities

Qualitative methods, ZMET, co-design

Mrs Maya Arguello Gomez

Research Associate

marguello@swinburne.edu.au

Public Law, Criminal Law, International and Human Rights law, AI and law

Doctrinal research, thematic analysis, automation, user experience and accessibility

Mr Daniel Ferguson

Research Assistant

dferguson@swinburne.edu.au

Open space planning, public infrastructure, public policy, recreation management

Observations, geomapping, qualitative data collection and analysis

Dr Michael Butson

Research Assistant

mcbutson@swinburne.edu.au

Leisure, active ageing, misinformation and advertising, behaviour change, workforce retention

Ethnography, observations, qualitative data collection and analysis

Dr Joan Norton

Research Assistant

jlnorton@swinburne.edu.au

Innovation, artificial intelligence, sport governance, sport technology, sport ecosystems

Qualitative data collection and analysis

Dr Sam Duncan

Adjunct Research Fellow

sduncan@swinburne.edu.au

Sports media, the sociocultural issues of sport, the philosophy and social theory of sport, the Olympics and mega events, and the digital, commercial and professional world of sport

N/A

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