Survey Research Methods
Overview
The unit provides students with an understanding of the methodologies used in survey research, to recognise their strengths and limitations, and to identify the necessary issues to be considered in ensuring data is collected, analysed, and presented reliably, efficiently and ethically. There is an emphasis on developing students' practical skills and confidence in the field of survey research.
Requisites
Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Unit learning outcomes
Students who successfully complete this unit will be able to:
- Recognise the key research classifications, and the value of a robust and unbiased research methodology
- Identify research topics and develop an appropriate plan for their investigation
- Conduct a review of relevant literature and prior research using various sources
- Design a data collection instrument and identify limitations in such an instrument
- Undertake fieldwork ethically and responsibly
- Apply, and recognise the limitations of a variety of analysis techniques
- Present research outcomes in relation to the research topic
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Face to Face Contact (Phasing out) Lecture | 1.00 | 12 weeks | 12 |
| Face to Face Contact (Phasing out) Tutorial | 2.00 | 12 weeks | 24 |
| Specified Learning Activities (Phasing out) Readings | 4.00 | 12 weeks | 48 |
| Unspecified Learning Activities (Phasing out) Independent Learning | 5.50 | 12 weeks | 66 |
| TOTAL | 150 |
OUA
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Specified Learning Activities (Phasing out) Various | 7.00 | 12 weeks | 84 |
| Unspecified Learning Activities (Phasing out) Independent Learning | 5.50 | 12 weeks | 66 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Project | Group | 60% | 2,3,4,5,6,7 |
| Test | Individual | 40% | 1,4,5,6 |
Content
- Research design and survey research
- The research process
- Conducting survey research
- Questionnaire design, measurement and scaling
- Analysis of quantitative data
- Project data management and analysis
- Presentation of findings
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.