Multiplatform Media Production & Practice
Hawthorn
Available to incoming Study Abroad and Exchange students
Overview
Students in this unit will learn how to report, write, record, shoot and deliver news and information across a range of online and multiplatform media. Students will develop a detailed critical understanding of the concepts of multiplatform production and practice. They will also acquire competence in a range of writing and publishing practices in online and multiplatform environments.
Requisites
Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Learning outcomes
Students who successfully complete this unit will be able to:
- Critically analyse and evaluate the range of networked resources used in contemporary multiplatform practice and production
- Use multiplatform tools and techniques to create integrated media content in a significant online publication
- Research and critically evaluate ways to repurpose and diversify written, image and audio content across industry-adopted publishing
- Synthesise and review research and practical tools to demonstrate conceptual skills that allow adaptation of creative work for a range of platforms
Teaching methods
Hawthorn
Type | Hours per week | Number of weeks | Total (number of hours) |
---|---|---|---|
On-campus Lab | 3.00 | 12 weeks | 36 |
Online Directed Online Learning and Independent Learning | 1.00 | 12 weeks | 12 |
Specified Activities Various | 8.80 | 10 weeks | 88 |
Unspecified Activities Various | 1.17 | 12 weeks | 14 |
TOTAL | 150 |
Assessment
Type | Task | Weighting | ULO's |
---|---|---|---|
Online Discussion Threads | Individual | 10% | 1,4 |
Project 1 | Individual | 50% | 1,2,3,4 |
Project 2 | Group | 40% | 1,2,3,4 |
Content
- Historical and contemporary overview of the development and impact of multiplatform content in journalism, marketing and social media
- The role of multiplatform content in the contemporary media and communications environment
- Skills and resources needed to produce multiplatform content
- Techniques for applying legal, professional and ethical considerations specific to the production of multiplatform content
- Graduate Attribute – Communication Skills: Communicating using different media
- Graduate Attribute – Digital Literacies: Information literacy
- Graduate Attribute – Digital Literacies: Technical literacy
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Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.