Web Design and Analytics
Overview
This unit aims to develop students’ capability to plan, design, build, publish, and evaluate effective web‑based experiences for contemporary marketing contexts. Students will integrate principles of visual design, brand identity, user experience, accessibility, inclusivity, and interaction design with foundational web technologies and content management systems. Through hands‑on practice and applied projects, students will create responsive, fit‑for‑purpose websites and applications, articulate design rationales, and optimise content for diverse users, devices, and bandwidth conditions. The unit also builds awareness of web analytics, discoverability, and ethical considerations underpinning modern digital marketing and communication.
Requisites
Unit learning outcomes
Students who successfully complete this unit will be able to:
- Determine the role of web design and analytics as a strategic marketing capability, and its relevance to professional development
- Design websites and applications that align with an organisation’s visual identity, brand style guide, and market positioning
- Apply UX design principles to build websites and applications that support functionality, responsiveness, engagement, accessibility, and inclusivity, while considering legal and ethical issues
- Evaluate the performance of websites and applications using web analytics, using metrics and key performance indicators that align with marketing objectives
- Demonstrate certifications and competence in using industry best-practice web design and analytics technology platforms
Teaching methods
All applicable locations
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
On-campus Class |
2 | 12 weeks | 24 |
Online Lecture (Asyncronous) |
1 | 12 weeks | 12 |
Online Learningn activities |
0.25 | 12 weeks | 3 |
Unspecified Activities Independent Learning |
9.25 | 12 weeks | 111 |
| Total | 150 |
Assessment
| Type | Task | Weighting | ULOs |
|---|---|---|---|
| Assignment 1 | Individual | 0% | 1 |
| Assignment 2 | Individual | 0% | 1,5 |
| Assignment 3 | Individual | 0% | 1,2,3,4,5 |
Content
- Core principles of web and interface design
- User experience (UX), interaction, and accessibility
- Working with brand identity and style guides
- Responsive design and inclusive web standards
- Web design technologies and content management systems
- Creating and optimising digital content for the web
- Publishing websites and managing performance
- Web analytics basics, tracking, and key performance metrics
- Using analytics to inform design and optimisation decisions
- Certification in best-practice web design and web analytics technology platforms
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.