Data Analytics for Business

Overview

This unit aims to instruct students on the fundamental principles of information visualisation. Students will develop the ability to create visualisations that empower users to understand real-world data sets.

Unit learning outcomes

Students who successfully complete this unit will be able to:

1. Exhibit fundamental data analytics techniques to transform, analyse and report on insights about datasets, using spreadsheet and database tools
2. Critically evaluate strategic priorities to support the implementation of dashboards and increase the level of data-driven decision making in an organisation
3. Present diagnostic analysis, and create and interpret prescriptive models to influence future organisational requirements
4. Evaluate the ethical and social issues of applying data analytics techniques in specific organisational contexts

Teaching methods

Swinburne Online

Assessment

Content

• Data-driven decision making
• Fundamental statistics and exploratory data analysis
• Working with databases and multiple data sets
• Diagnostic analytics
• Visualising data and creating Tableau Dashboards
• Data communication and storytelling with Tableau
• Introduction to predictive analytics
• Working as a professional data analyst