Sustaining Corporate Innovation
Overview
This micro unit examines how corporate leadership, ethical values and management strategies facilitate and sustain entrepreneurial and innovation business practice. The successful innovating organisation is characterised by a culture that supports innovation and corporate entrepreneurship. Understanding the impact of corporate leadership and ethical values on innovation culture will enable you to identify and implement those practices that will facilitate successful corporate entrepreneurship. Students will also explore tools and techniques that can be used to understand the culture and entrepreneurial orientation of a business.
Requisites
Learning outcomes
Students who successfully complete this unit will be able to:
- Critically evaluate ethical behaviour in corporate innovation.
- Critically evaluate the impact of innovation cultures on corporate entrepreneurship.
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Face to Face Contact (Phasing out) Class | 8.00 | 1 week | 8 |
| Online Directed Online Learning and Independent Learning | 2.00 | 2 weeks | 4 |
| Unspecified Learning Activities (Phasing out) Independent Learning | 7.00 | 4 weeks | 28 |
| TOTAL | 40 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Research Report | Individual | 0% | 1,2 |
Content
- Define and examine forms of corporate leadership, ethical values and management strategies that facilitate entrepreneurial and innovation business practice.Â
- Discuss strategies directed at sustaining innovation outcomes for corporate enterprises.
- Examine theory and measurement of entrepreneurial orientation (EO)
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.