Digital Mobility

Overview

Delivering accessible and engaging end-user experiences through a myriad of convergent digital channels and devices is vital for organisations seeking to communicate with customers in a fragmented networked economy. This unit aims to cultivate technical skills and methods in developing mobile-web applications that leverages content by offering flexible and personalised user experiences across multiple customer-facing touchpoints. The focus is on creating and managing engaging web-based applications that combine rich content with principles in customer-centricity, user experience and accessibility relevant to dynamic mobile-device capabilities

Unit learning outcomes

Students who successfully complete this unit will be able to:

1. Plan and develop responsive and engaging web-applications for mobile devices and platforms
2. Critically assess and justify design and development approaches for diverse personalised end-user experiences across multiple and convergent digital channels and devices
3. Produce modularised and dynamic rich content for delivery across mobile web applications
4. Evaluate and apply multiple web and networked technologies to deliver and manage content across mobile-centric customer facing touchpoints

Teaching methods

Hawthorn

Assessment

Content

• Methods and techniques of mobile app development
• Principles and techniques of server-side template development
• Producing dynamic rich media for delivery across mobile apps
• Developing modularised page-independent content and functionality
• Responsive and adaptive design for multiple and convergent mobile channels and devices
• Personalisation and customer-centricity
• Extending app functionality with client libraries and APIs
• Exploring issues and principles of developing accessible and engaging end-user experiences for mobile