Overview

This unit aims to develop students’ capability to communicate ideas persuasively and professionally through presentations and storytelling in organisational contexts. Students will learn how to analyse audiences, structure compelling messages, design effective visual and verbal communication, and deliver persuasive presentations that communicate proposals, recommendations, and strategic ideas in workplace settings. The unit emphasises credibility, clarity, audience alignment, and persuasive impact in professional communication settings.

Requisites

Prerequisites

100 Credit Points

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date

Unit learning outcomes

Students who successfully complete this unit will be able to:

  1. Determine the role of strategic communication and storytelling as a professional capability within organisational contexts
  2. Analyse audiences, stakeholders, and communication objectives to design appropriate presentation and storytelling strategies
  3. Work effectively within a team to create professional presentations using effective verbal, visual, and non-verbal communication techniques
  4. Apply persuasion to structure narratives, presentations, and supporting materials that communicate value clearly and coherently to influence decision-making and support organisational objectives
  5. Demonstrate certifications and competence in industry best-practice presentation and storytelling

Teaching methods

All applicable locations

Type Hours per week Number of weeks Total (number of hours)

On-campus

Class

 2.00 12 weeks 24

Online 

Lecture (Asyncronous)

 1.00 12 weeks 12

Online 

Learning activities

 0.25 12 weeks 3

Unspecified Activities 

Independent Learning

 9.25 12 weeks 111
Total     150

Assessment

Type Task Weighting ULOs
Assignment 1 Individual  30% 1
Assignment 2 Individual  40% 1,5
Assignment 3 Group  60% 1,2,3,4,5

Content

  • Audience and stakeholder analysis for presentations
  • Purpose-driven messaging and communication objectives
  • Narrative structure and persuasive story design
  • Presenting recommendations, proposals, and pitches
  • Visual communication and slide design principles
  • Verbal and non-verbal delivery techniques
  • Persuasion, influence, and credibility in professional settings
  • Responding to questions, objections, and feedback
  • Communication for pitching, proposals, recommendations, and workplace advocacy
  • Industry best-practice tools and approaches for presentation and storytelling

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.