Bachelor of Business
Majoring in Marketing
Choose your major
Learn to deliver insights that drive business outcomes, while appreciating how profit and purpose are the foundations of future, sustainable business.
Accounting and Finance
Develop core skills in both accounting and financial analysis – all while gaining the knowledge to analyse investments, source foreign exchange deals, risk management and business investment.
Accounting and Financial Planning
Learn how to confidently analyse investments, source foreign exchange deals and manage risks. This major is accredited by Chartered Accountants Australia and New Zealand (CAANZ) and CPA Australia.
Gain an essential understanding of business operations, including organisational behaviour and managing workplace relations, alongside a range of practical skills.
Business Analytics and Analysis
Business analysts often act as bridges between management and those with more technological leanings. This major will teach you how to speak both business and tech languages.
Entrepreneurship and Innovation
Develop the type of fresh thinking required to build, launch and scale a start-up business or social venture.
This CFA-affiliated program is designed to build careers in investment banking, financial consultancy, asset management, financial securities, trading stocks and brokerage.
Help people get the most out of their money with essential financial planning skills. Investments, taxation and more, you’ll also learn about the ethical issues when managing a client’s finances.
Human Resource Management
Discover how to manage people, create a productive working environment and build a positive workplace culture.
Logistics and Supply Chain Management
Equip yourself with the skills needed to access career opportunities in logistics and supply chain management, international trade, procurement, inventory management and distribution.
Learn about the role of management in business and discover how key resources must be strategically planned, effectively deployed, monitored and controlled to meet strategic business objectives.
Develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.