General Information

Overview

Anyone can enter the world of business, but not everyone will succeed. Learn essential management skills to carve out career success with a Bachelor of Business / Bachelor of Applied Innovation. You'll collaborate and solve complex problems in a creative way and be able to develop and deliver projects that adapt to uncertain and changing contexts. Prepare to be job-ready.

Study structure

Successful completion of the Bachelor of Business / Bachelor of Applied Innovation requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.

  • Full-time study: 100 credit points/eight standard units of study per year

  • Part-time study: 50 credit points/four standard units of study per year

  • One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)

  • See the course planner for an example degree structure.

  • Full-time study: 100 credit points/eight standard units of study per year

  • One credit point is equivalent to one hour of study per week per semester (including contact hours and private study)

  • See the course planner for an example degree structure.

Units of study Unit code
Core units
Financial Information for Decision Making
Core unit, 12.5 credit points
ACC10007
Economics for Business Decision Making
Core unit, 12.5 credit points
ECO10005
Contemporary Management Principles
Core unit, 12.5 credit points
MGT10009
Marketing and the Consumer Experience
Core unit, 12.5 credit points
MKT10009
Business Digitalisation
Core unit, 12.5 credit points
INF10024
Business Consulting Project
Core unit, 12.5 credit points
BUS30032
Creative Mindset and Entrepreneurship
Core unit, 12.5 credit points
BUS10015
Business Practice Core Option*
Core unit, 12.5 credit points
Units of study Unit code
Core units
Exploring Creativity and Innovation
Core unit, 12.5 credit points
INV10001
Fundamentals of Innovation Practice
Core unit, 12.5 credit points
INV10002
Innovation Sandpit
Core unit, 12.5 credit points
INV10003
Responsible Innovation Futures
Core unit, 12.5 credit points
INV10004
Innovation for Challenges of Today
Core unit, 12.5 credit points
INV20001
Innovation for the Future
Core unit, 12.5 credit points
INV20002
Applied Innovation Internship
Core unit, 12.5 credit points
INV20003
Applied Innovation Studio A
Core unit, 25.0 credit points
INV30001
Applied Innovation Studio B
Core unit, 25.0 credit points
INV30002
Leadership and Facilitation of Innovation
Core unit, 12.5 credit points
INV30003

Complete one (1) of the following units:

  • BUS20008 Industry Study Tour - Business
  • BUS20009 Professional Internship - Business
  • BUS30026 Business Innovation in America Study Tour
  • BUS30027 Business Innovation in Europe Study Tour
  • BUS30028 Business Innovation in Asia Study Tour
  • BUS30029 Indigenous Study Tour: Supporting Economic Development
  • BUS30030 Business for Social Impact Study Tour
  • BUS30031 Sustainable Business Practice
  • CAR10001 Planning for Career Success
  • CAR20001 Future Work Skills

Please note: that not all units in this list are offered at every delivery location

Units of study Unit code
Financial Information Systems
Major unit, 12.5 credit points
ACC10008
Financial Statistics
Major unit, 12.5 credit points
FIN10002
Management Accounting for Planning and Control
Major unit, 12.5 credit points
ACC20007
Company Accounting
Major unit, 12.5 credit points
ACC20013
Financial Management
Major unit, 12.5 credit points
FIN20014
Auditing
Major unit, 12.5 credit points
ACC30010
Law of Commerce
Major unit, 12.5 credit points
LAW20019
Taxation
Major unit, 12.5 credit points
ACC30005
Accounting theory
Major unit, 12.5 credit points
ACC30008
Units of study Unit code
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points
BUS10014
Managing Workplace Relations
Major unit, 12.5 credit points
HRM20017
Organisational Behaviour
Major unit, 12.5 credit points
MGT20007
Big Data Management
Major unit, 12.5 credit points
INF20016
Law of Commerce
Major unit, 12.5 credit points
LAW20019
Knowledge Management and Analytics
Major unit, 12.5 credit points
INF30015
Strategic Planning
Major unit, 12.5 credit points
MGT30005
Project Management Essentials
Major unit, 12.5 credit points
PRM30001
Units of study Unit code
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points
BUS10014
Data Management and Analytics
Major unit, 12.5 credit points
INF10025
Digital Business Analysis and Design
Major unit, 12.5 credit points
INF20029
Cloud Approaches for Enterprise Systems
Major unit, 12.5 credit points
INF20030
Business Intelligence and Data Visualisation
Major unit, 12.5 credit points
INF30004
Agile Methods for Business Analysis
Major unit, 12.5 credit points
INF30034
Business Process Analysis
Major unit, 12.5 credit points
INF30035
Business Analytics and Artificial Intelligence
Major unit, 12.5 credit points
INF30036
Units of study Unit code
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points
BUS10014
Financial Statistics
Major unit, 12.5 credit points
FIN10002
Financial Management
Major unit, 12.5 credit points
FIN20014
Ethics and International Finance
Major unit, 12.5 credit points
FIN20016
Financial Risk Management
Major unit, 12.5 credit points
FIN30014
Management of Investment Portfolios
Major unit, 12.5 credit points
FIN30016
Alternative Investments
Major unit, 12.5 credit points
FIN30020
Fixed Income and Debt Markets
Major unit, 12.5 credit points
FIN30021
Units of study Unit code
Principles of Financial Planning
Major unit, 12.5 credit points
FIN10003
Ethics and Client Relationships
Major unit, 12.5 credit points
FIN20015
Taxation
Major unit, 12.5 credit points
ACC30005
Law of Commerce
Major unit, 12.5 credit points
LAW20019
Finance and Behavioural Bias
Major unit, 12.5 credit points
FIN20017
Personal Financial Risk and Estate Planning
Major unit, 12.5 credit points
FIN30022
Investment and Financial Planning Project
Major unit, 12.5 credit points
FIN30017
Retirement Planning
Major unit, 12.5 credit points
FIN30023
Units of study Unit code
Human Resource Practices
Major unit, 12.5 credit points
HRM10004
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points
BUS10014
Managing Workplace Relations
Major unit, 12.5 credit points
HRM20017
Dynamics of Diversity in Organisations
Major unit, 12.5 credit points
HRM20016
Organisational Behaviour
Major unit, 12.5 credit points
MGT20007
Digital Management and the Future of Work
Major unit, 12.5 credit points
HRM30012
Human Resource Analytics
Major unit, 12.5 credit points
HRM30011
Law of Employment
Major unit, 12.5 credit points
LAW30005
Units of study Unit code
Global Logistics and Supply Chain Management
Major unit, 12.5 credit points
SCM20003
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points
BUS10014
Procurement Management
Major unit, 12.5 credit points
SCM20002
Operations Management
Major unit, 12.5 credit points
SCM20001
Big Data Management
Major unit, 12.5 credit points
INF20016
Cloud Approaches for Enterprise Systems
Major unit, 12.5 credit points
INF20030
Understanding Risk Management
Major unit, 12.5 credit points
SCM30002
Transportation Management
Major unit, 12.5 credit points
SCM30001
Units of study Unit code
Ethics of Innovation
Major unit, 12.5 credit points
MGT10010
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points
BUS10014
Organisational Behaviour
Major unit, 12.5 credit points
MGT20007
Business, Society and Sustainability
Major unit, 12.5 credit points
MGT20008
Project Management Essentials
Major unit, 12.5 credit points
PRM30001
Leadership Practice and Skills
Major unit, 12.5 credit points
MGT30008
Strategic Planning
Major unit, 12.5 credit points
MGT30005
Digital Management and the Future of Work
Major unit, 12.5 credit points
HRM30012
Units of study Unit code
Marketing and Innovation
Major unit, 12.5 credit points
MKT20031
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points
BUS10014
Integrated Marketing Communication
Major unit, 12.5 credit points
MKT20021
Marketing Research and Analytics
Major unit, 12.5 credit points
MKT20019
Frontiers in Digital Marketing
Major unit, 12.5 credit points
MKT20032
Marketing Insights
Major unit, 12.5 credit points
MKT30018
Consumer Behaviour
Major unit, 12.5 credit points
MKT20025
Marketing Strategy and Planning
Major unit, 12.5 credit points
MKT30016
Units of study Unit code
The Sports Industry
Major unit, 12.5 credit points
SPO10001
Business for Sustainability, Social Change and Impact
Major unit, 12.5 credit points
BUS10014
Building Sport Brands
Major unit, 12.5 credit points
SPO20001
Sport, Media and Technology
Major unit, 12.5 credit points
SPO20004
Sport Business Analytics
Major unit, 12.5 credit points
SPO20003
Sport and Sustainability
Major unit, 12.5 credit points
SPO30004
Leading Sport Organisations
Major unit, 12.5 credit points
SPO30001
Future of Sport
Major unit, 12.5 credit points
SPO30003

Choose from a combination of the following course components to complete 100 credit points of other study. Students may also select elective units (12.5 credit points each).

You'll get paid to work in an area related to your field of study for either 6 or 12 months, where you'll combine hands-on learning with academic submissions, workplace reflection and feedback from your host organisation. Most students undertake their placements in the third year of their degree, so you’ll want to map out your electives as soon as you can and register for a placement at least 6 months before your preferred start date.

Units of study Unit code
Option 1
Work Experience In Industry A
Academic unit, 25.0 credit points
WEI20001
Integrated Professional Placement A - Business
Practical unit, 25.0 credit points
BUS20010
Work Experience in Industry B
Academic unit, 25.0 credit points
WEI20002
Integrated Professional Placement B - Business
Practical unit, 25.0 credit points
BUS20011

Minors are a structured set of 4 units or 50 credit points and may be chosen from any field of study.

  • Accounting
  • Advertising
  • Applied Mathematics 
  • Applied Psychology 
  • Aviation 
  • Biomedical Science 
  • Biotechnology 
  • Branded Environments 
  • Chemistry 
  • Cinema and Screen Studies 
  • Climate and Social Justice 
  • Communication Design 
  • Computer Science
  • Creative Writing 
  • Criminology
  • Data Analytics 
  • Data Science 
  • Design Principles and Processes 
  • Digital Advertising Technology
  • Digital Marketing 
  • Diversity and Multiculturalism 
  • Editing 
  • Engineering
  • Entrepreneurship
  • Ethics and Technology 
  • Film and Television Therory 
  • Finance 
  • Games and Interactivity 
  • Health Statistics 
  • Healthy Societies 
  • Higer Mathematics 
  • History 
  • Human Resource Management 
  • Indigenous Studies 
  • Industrial Design 
  • Information and Communication Technology
  • Innovation 
  • Interior Architecture 
  • Interior Documentation and Construction 
  • International Relation and Security
  • Journalism 
  • Literature 
  • Management 
  • Management for Health 
  • Managing Information Systems 
  • Marketing 
  • Media Industries 
  • Motion Design 
  • Neuroscience 
  • Nutrition 
  • Perspectives on Globalisation 
  • Philosophy 
  • Photomedia 
  • Physics 
  • Polotics and International Relations 
  • Professional and Creative Writing
  • Public Relations
  • Screen Studies and Popular Culture 
  • Social Impact
  • Social Media 
  • Sociology
  • Space Technology Minor 
  • Web Development
View minor units

Learning outcomes

On successful completion of this course students will be able to:

  • define and integrate theoretical principles applicable to a business discipline and apply those principles in a range of practices
  • systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
  • formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the environment, economy and society
  • coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
  • communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
  • build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
  • work collaboratively in groups
  • apply a series of thinking systems, creativity toolkits and innovation frameworks to design contextually-relevant solutions addressing local and global challenges in and outside their discipline
  • identify and articulate opportunities to innovate and create impact informed by user-centred research and/or data
  • adapt their discipline skillsets in new situations in response to complex and changing contexts, including interdisciplinary environments
  • facilitate and contribute to innovation teams that seek solutions to complex challenges, using inclusive collaboration practices to leverage different skills and perspectives
  • navigate commercial, human and technical requirements aided by prototyping and testing to deliver solutions that create value
  • communicate the value of experimentation, ideas and innovation with confidence in developing solutions to investors, potential partners, employers or other stakeholders
  • develop futures-focused innovations that integrate responsible social, technological and environmental factors

Career opportunities

Career opportunities are extremely broad and range from business administration through to organisational management. With the development of skills and attributes through innovation capabilities, professional innovation roles may include innovation consultant, innovation lead, innovation analyst, strategic designer, creative producer, start-up founder, human-centred researcher, self-employed entrepreneur, product manager, transformation lead, innovation strategist and innovation manager.

Course rules

To qualify for the Bachelor of Business / Bachelor of Applied Innovation, students must complete 400 credit points:

  • 12 core units (150 credit points)
  • 8 units from one Business major (100 credit points)
  • 6 units from Applied Innovation major (100 credit points)
  • 4 units of other studies comprising of a minor, an advanced minor or electives (50 credit points)
     

Students must not complete more than 200 credit points (normally 16 units) at Introductory level.

A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternative.

Professional placements

Domestic students also have an opportunity to undertake a WIL Professional Placement through a competitive process. Please note that due to government regulation, international students holding a student visa are not able to undertake Professional Placements in this course.

Students who undertake a 12-month professional placement are subject to the following course rules and must complete 475 credit points comprising:

  • 12 core units (150 credit points)
  • 8 units from one Business major (100 credit points)
  • 6 units from Applied Innovation major (100 credit points)
  • 2 units comprising of electives (25 credit points)
  • 4 units from the Professional Placement co-major (100 credit points)


Students who elect to undertake a 6-month professional placement are subject to the following course rules and must complete 437.5 credit points comprising:

  • 12 core units (150 credit points)
  • 8 units from one Business major (100 credit points)
  • 6 units from Applied Innovation major (100 credit points)
  • 3 units comprising of electives (37.5 credit points)
  • 2 units from the Professional Placement minor (50 credit points)

Admission criteria

Information about Swinburne's general admission criteria can be found at Admissions at Swinburne - Higher Education webpage.

Entry requirements

A. Applicants with recent secondary education (within past three years)

ATAR

This course uses the ATAR as part of its selection considerations.

Guaranteed ATAR: if you receive an ATAR of 60 or higher and meet all the essential requirements for this course, you will be guaranteed an offer.

Educational history 

An applicant's entire academic history, including ATAR results, will be considered for entry into this course.

Selection rank adjustments 

Selection ranks for this course will be calculated based on your ATAR with adjustments to overall study scores based on subjects studied, location of your home address, SEAS application, and participation in Swinburne's Early Leaders program. For further details about selection rank adjustments, see Admissions at Swinburne

Subject Adjustments 

A study score of 25 in any Business, any Information Technology, any Mathematics or Global Politics equals 2 aggregate points per study. Overall maximum of 10 points.

Meeting course prerequisites 

VCE units 3 and 4: a study score of at least 25 in any English (except EAL) or at least 30 in English as Alternate Language (EAL) or equivalent.

ATAR profile for those offered places wholly or partly on the basis of ATAR in Semester 1 2023

ATAR-Based offers only, across all offer rounds ATAR
Excluding adjustment factors
Selection Rank
ATAR + any adjustment factors
Highest rank to receive an offer 86.9 87.35
Median rank to receive an offer 69.6 76.5
Lowest rank to receive an offer 67.85 72.85

B. Applicants with higher education study

Educational history 

An applicant's entire academic history, including results from previous higher education study will be considered for entry into this course. If previous higher education qualifications are incomplete, results must have been obtained in the last seven years. 

Meeting course prerequisites 

As for Year 12 or equivalent. 

STAT/Bridging courses 

Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.

C. Applicants with vocational education and training (VET) study

Educational history 

An applicant's entire academic history from the past seven years, including complete and/or incomplete post-secondary VET studies, will be considered for entry into this course. Only graded results will be considered. 

Meeting course prerequisites 

As for Year 12 or equivalent. 

STAT/Bridging courses 

Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.

D. Applicants with work and life experience

Entire academic record 

This course uses an applicant's entire academic record as part of its selection considerations, including an applicant's ATAR results from the last seven years can be considered for entry into this course. 

Meeting course prerequisites 

As for Year 12 or equivalent. 

STAT/Bridging courses 

Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.

Work experience

Applicants who have not met the entry criteria through their academic studies can have their work experience considered. Applicants need to have completed secondary school and have four years relevant post-secondary work experience with at least two of these years being full-time work.

Evidence must be in the form of a resume, a letter from an employer (on letterhead) outlining the duration of employment, roles and responsibilities and a position description (optional). If an employer letter cannot be provided a referee check may be conducted.

Student profile

The table below gives an indication of the likely peer cohort for new students in this course. It provides data on students who commenced in this course in the most relevant recent intake period, including those admitted through all offer rounds and international students studying in Australia.

  Semester 1, 2023
Applicant background Number of students Percentage of all students
(A) Higher education study (includes a bridging or enabling course) 0 0%
(B) Vocational education and training (VET) study 0 0%
(C) Work and life experience (admitted on the basis of previous achievement not in the other three categories) 0 0%
(D) Recent secondary education:    
Admitted solely on the basis of ATAR (regardless of whether this includes the consideration of adjustment factors such as equity or subject bonus points) 5 100%
Admitted where both ATAR and additional criteria were considered (e.g. portfolio, audition, extra test, early offer conditional on minimum ATAR) N/A N/A
Admitted on the basis of other criteria only and ATAR was not a factor (e.g. special consideration, audition alone, schools recommendation scheme with no minimum ATAR requirement) 0 0%
International students 0 0%
All students 5 100%

Notes:
N/A – students not accepted in this category.

Interested in the Bachelor of Business / Bachelor of Applied Innovation?

From state-of-the-art facilities to opportunities to engage with industry – this course is designed with your future in mind. Let's get started.

View course page