Diploma of Digital Marketing
Overview
The Diploma of Digital Marketing ensures you gain skills and knowledge to maximise employment opportunities in this dynamic and growing industry. You will learn about the holistic digital landscape including omnichannel campaigns, social media, marketing strategies, automation and performance testing.
This is a nationally approved vocational course that is recognised throughout Australia.
-
Nationally recognised training
-
TAFE Victoria
Skills you’ll learn
- Strategic thinking
- Communication
- Digital skills
- Planning
- Automation
- Evaluation
Your career opportunities
- Digital Marketing Manager
- Digital Marketing Coordinator
- Marketing Automation Specialist
- Digital Communications Manager
- Social Media Manager
- Performance Marketing Manager
Location options
- Hawthorn
Why Swinburne?
1st Australian university to deliver this course
Fast growing industry
(Source: Seek Australia)Self-paced online delivery
Pathway to further studies
Admissions
Applicants for this course must meet the following entry criteria:
- Satisfactory completion of VCE
- Learners must meet minimum age requirements applicable to the use of social media platforms, as established under the Online Safety Amendment (Social Media Minimum Age) Bill 2024, which amends the Online Safety Act 2021.
Language, literacy and numeracy
Applicants are required to complete a language, literacy and numeracy skills assessment as part of the application process. This will assist in determining course suitability and identifying whether additional support may be required.
The approved online skills assessment tool used to determine language, literacy and numeracy skills within the Australian Core Skills Framework (ACSF) is Basic Key Skills Builder (BKSB).
The levels required for this course are:
- Language and literacy: 4 (Working level: 4)
- Digital: Intermediate (Working level: Advanced)
Other requirements
Technical Requirements
To use Collaborate Ultra within the CANVAS learning management platform, students will need headphones and a computer with a microphone and camera that is connected to the internet.
Admission requirements
Meeting the minimum entry requirements for the course does not guarantee an offer of a place. See admission requirements for general information about the admission process.
English language requirements
Satisfactory completion of one of the following:
- IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65% or above
- or equivalent measures available at English language requirements.
Need to undertake an English assessment for entry?
A prerequisite for many courses, the Pearson Test of English (PTE Academic) can now be done at our Hawthorn campus.
Credit transfer
Credit transfer is a formal recognition process that allows students to receive credit for units of competency achieved through previous accredited study at another registered training organisation (RTO).
The number of credits granted will vary and is based on the:
- unit/s that have been successfully completed
- unit currency and status
- qualification requirements
- relevance to the qualification
- Swinburne policy
Recognition of prior learning
Recognition of Prior Learning (RPL) is the process of transferring the skills and knowledge that you have acquired over your lifetime (irrespective of how they were obtained) against the requirements of the unit.
RPL is an assessment process that requires you to provide evidence that demonstrates how you meet the requirements of the unit/s. The amount and types of evidence you will need to provide will depend on the unit requirements.
Finding your fit
At Swinburne, we recognise that not one size fits all. If this course doesn’t meet all your study criteria, check out these alternatives.
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Course structure
To achieve the 11422NAT Diploma of Digital Marketing, learners must successfully complete eight (8) units, comprising:
- Six (6) core digital marketing units
- Two (2) elective units
Where the full course is not completed a Statement of Attainment will be issued for any completed unit.
Your units
| Units of study | Unit code |
|---|---|
| Core units | |
|
Conduct omnichannel marketing
Core unit |
NAT11422001 |
|
Facilitate organic and earned marketing
Core unit |
NAT11422002 |
|
Apply marketing automation
Core unit |
NAT11422003 |
|
Test to optimise performance
Core unit |
NAT11422004 |
|
Write persuasive copy
Core unit |
BSBMKG555 |
|
Develop strategies to monetise digital engagement
Core unit |
BSBMKG547 |
| Elective units | |
|
Use Artificial Intelligence technologies to produce engaging content
Elective unit |
NAT11287002 |
|
Optimise a brand's digital presence using Artificial Intelligence
Elective unit |
NAT11287004 |
Delivery
The 11422NAT Diploma of Digital Marketing (on campus) is delivered through a blended delivery model combining on‑campus sessions with online learning, supported by guided learning activities and simulated workplace assessment tasks.
Study requirements
Timetable
- Classes run 2 days on campus and one day online per week. between 8:30am and 4:30pm, with combined on campus/online approximately 15 hours of on-campus attendance per week
- Scheduled days depend on group allocation, with semester and term breaks included in the timetable
- Students must access online resources and attend both scheduled on-campus and online classes to consolidate learning
- Student are expected to engage in approximately 20-40 hours of self-managed study outside of scheduled classes
Assessment
Core training and assessment resources include:
- Instructional content such as learning modules, videos, presentations, reference materials and interactive learning activities aligned to unit outcomes
- Assessment tools including learner instructions, assessor instructions, assessment mapping, marking guides and decision‑making rules
- Simulated workplace activities, case studies and scenarios that reflect contemporary digital marketing practice
- Students must demonstrate required skills and knowledge by satisfactorily completing assessments at different points in the course
2026 fees
2026 fees
Fees are estimates only
Fees published on this page are estimates only and are subject to change depending on individual circumstances at the time of enrolment. The above fees apply for units studied in 2026 only and may change for units studied in future years. There may be additional costs related to learning material and equipment.
Fees are estimates only
The indicative course fees shown apply to international students for the relevant year, based on a standard study load per year. Fees are assessed according to actual study load each semester, with variations to study load resulting in tuition fee adjustments. These fees generally include the Student Services and Amenities Fee (SSAF) and are subject to annual review. Enrolled students will receive reasonable notice of any fee changes before payment is due.
How do I pay my fees?
You can pay your Swinburne fees in person, via credit card, BPAY, or at Australia Post. Check to see if loans and employer sponsored training are also available.
International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.
To pay your fees:
- log in to My Finances
- check your Australian bank account details are correct
- check your Statement of Account to see how much you owe
- pay using your preferred payment method.
Eligibility for VET student loans (VSL)
If you apply for a VET Student Loan, Swinburne must first verify your identity. If you are eligible, we will provide your enrolment information to the government so you can complete the application within their eCAF system.
The VET Student Loan amount for this course is capped. You must start repaying this loan once you earn above the compulsory repayment threshold.
Concessions rates for vocational students
If you’re enrolling in a Certificate IV-level program or below, are eligible for a government-subsidised training place and hold a valid concession card, you may be eligible for a concession of 80 per cent off the published fee of your unit(s) tuition – which means you’ll only be charged 20 per cent of the published fee.
Student services and amenities fee
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
From 1 January 2024, all courses at the Diploma level and higher will contribute to the Student Services and Amenities fee.
Please refer to the Student Services Amenities Fee page for more information.
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
This amenities fee is included within your annual tuition fee listed above. The fee shown is the capped amount for 2026.
Please refer to the Student Services Amenities Fee page for more information.
Scholarships
Scholarship applications for 2026 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals.
Our handy guide will assist you to gather documents for your application.
When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 30 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.
Apply through an agent
Most international students use an education agent to help them through the application process. Swinburne has agents all over the world that can help you with your application to study. Search for a Swinburne representative in your country. If your country is not listed, please contact us.
Apply directly
Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online! Remember, you cannot apply direct if you have an active VTAC application.
Apply through VTAC
International students currently studying Year 12 in Australia must apply through VTAC. VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria.
VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria.