Bachelor of Media and Communication (Professional)
80.0
Semester 1 and Semester 2 intakes
Choose your major
Advertising
Gain vital skills to succeed in the creative world of advertising. Explore effective design and strategy, advertising development and implementation. Create ads that hit the mark with audiences.
Cinema and Screen Studies
Explore the wide variety of film and TV genres, industry perspectives, and production styles. Benefit from a range of industry links with leading Screen Culture organisations.
Creative Writing and Literature
Gain an understanding of creative text and popular culture in literature. Develop models for your own writing and critiquing skills in literature, while exploring subjects such as self and society.
Digital Advertising Technology
Develop highly sought-after skills and become an expert in the rapidly growing areas of digital analytics, search marketing, social media marketing and video marketing.
Journalism
Combine traditional journalistic skills with online publishing and multimedia production. Learn the skills required for interacting with audiences, social networking and building online communities.
Media Industries
Develop the knowledge and skills needed to understand and prepare for roles in the media environment. Gain experience in making connections with industry.
Professional Writing and Editing
Gain an understanding of industry laws and regulations, as well as writing and editing skills for novels, non-fiction, creative fiction, scripts, screenwriting, advertising and the web.
Public Relations
Influence the public perception of an organisation through engaging content, targeted messaging and strategic campaigns. This degree is accredited by the Public Relations Institute of Australia.
Social Media
Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their use and innovation across industry.
Overview
Be prepared for a variety of roles in the dynamic media and communication industry. Learn how to be strategic and gain the practical skills to flourish across the diverse settings in the industry. Graduates will be well qualified for roles in agencies, not-for-profits, government departments, small business and corporate organisations.
Your industry experience
All our bachelor degrees include guaranteed Work Integrated Learning. This Professional Degree includes a mandatory 12-month paid work placement. Benefit from Swinburne’s unique industry partnerships and earn credit towards your degree. In your final year, apply your learning in an industry-linked project relevant to your major study area.
Skills you’ll learn
- Media content creation
- Communicating for influence and impact
- Critical and analytical thinking
- Media analytics
- Teamwork and collaboration
- Cultural competence and global perspective
Your career opportunities
- Digital Communications Strategist
- Marketing Communications Specialist
- Content Marketing Manager
- Content writer
- Journalist
Key codes
International student visa
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Professional accreditations
Why Swinburne?
Top 200 for communication
#1 in Melbourne for overall experience
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"I’ve had amazing internships with incredible companies. I’m working in an industry placement as a Social Media Response Specialist at Optus. I’ve been able to use the skills learnt in my major, and have worked with the Digital Content team to create content for the Optus website."
Chloe , Bachelor of Media and Communication (Professional), majoring in Social Media
Qualifications
Successful completion of:
- the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.
Successful completion of Australian Year 12, or equivalent overseas qualification.
Successful completion of:
- the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.
Course prerequisites
- VCE Units 3 and 4: a minimum study score of 25 in any English (except EAL) or 30 in English as an Additional Language (EAL) or equivalent.
- VCE Units 3 and 4: a minimum study score of 25 in any English (except EAL) or 30 in English as an Additional Language (EAL) or equivalent.
Admission requirements
Meeting the minimum entry requirements for the course does not guarantee an offer of a place. See admission requirements for general information about the admission process.
English language requirements
Satisfactory completion of one of the following:
- IELTS overall band of 6.5 (Academic Module) with no individual band below 6.0
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 70%, all skills 65%
- or equivalent measures available at English language requirements.
Need to undertake an English assessment for entry?
A prerequisite for many courses, the Pearson Test of English (PTE Academic) can now be done at our Hawthorn campus.
Credit transfer
Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis.
Recognition of prior learning
Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis.
Apply for a pathway course
Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and/or provides credit (advanced standing) to the second.
Add your major
Add your major for a more personalised experience.
How credit points work
Successful completion of the Bachelor of Media and Communication (Professional) requires students to complete units of study to the value of 375 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
- 4 Core units
- +
- 8 Major units
- +
- 10 Elective units
- +
- 4 Work placement units
- =
-
4-year bachelor degree
What your course could look like
Units are listed in a proposed sequence. However this can be amended depending on unit availability, prerequisite requirements and the semester in which you commenced your course.
| Units of study | Unit code |
|---|---|
| Core units | |
|
Professional Communication Practice
Core unit , 12.5 credit points |
COM10007 |
|
Introduction to Media Studies
Core unit , 12.5 credit points |
MDA10001 |
|
Media Content Creation
Core unit , 12.5 credit points |
JOU10007 |
|
Global Media Industries
Core unit , 12.5 credit points |
MDA10008 |
| Units of study | Unit code |
|---|---|
| Professional placement - 12 months | |
|
Work Experience in Industry A
Practical unit , 25.0 credit points |
WEI20001 |
|
Integrated Professional Placement A - Media and Communication
Academic unit , 25.0 credit points |
MDA20016 |
|
Work Experience in Industry B
Practical unit , 25.0 credit points |
WEI20002 |
|
Integrated Professional Placement B - Media and Communication
Academic unit , 25.0 credit points |
MDA20017 |
Want to see the full range of electives?
Learn about all the electives you can take in the course handbook.
2023 fees
Yearly fee* ($AUD)
$15,142
Total fee* ($AUD)
$56,782.50
Yearly fee* ($AUD)
$32,090
SSAF fee* ($AUD)
$326
Fees are estimates only
The student tuition fees as published are subject to change given individual circumstances at enrolment. These fees apply to 2023 unit enrolments for HE Commonwealth Supported Place (CSP) and Undergraduate Full Fee Paying (FFP) only and may change for units studied in future years. If part-time study is permitted, annual fees will be proportionally lower based on the number of units taken per semester.
Fees are estimates only
The indicative course fees shown apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
How do I pay my fees?
HECS-HELP is a loan and discount scheme available to you if you are eligible and enrolled in a Commonwealth supported place. A HECS-HELP loan can cover all or part of your contribution amount. You can also choose to pay your fees up front.
International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.
To pay your fees:
- log in to My Financials
- check your Australian bank account details are correct
- check your Statement of Account to see how much you owe
- pay using your preferred payment method.
Eligibility for HECS-HELP
You are eligible for a HECS-HELP loan if you have been offered a Commonwealth Supported Place (CSP) for an undergraduate degree at Swinburne or a UniLink course, and you:
- are an Australian citizen and doing at least one unit of your course in Australia; or
- hold a permanent humanitarian visa and will be living in Australia for the duration of your course; or
- hold a New Zealand Special Category visa and meet the special eligibility requirements for New Zealand citizens.
Note: There is a 10 per cent discount for on-time payments of your student contribution if you pay a minimum of A$500.
Student services and amenities fee
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
Scholarships
Scholarship applications for 2023 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals.
Our handy guide will assist you to gather documents for your application.
When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 30 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.
Apply through an agent
Most international students use an education agent to help them through the application process. Swinburne has agents all over the world that can help you with your application to study. Search for a Swinburne representative in your country. If your country is not listed, please contact us.
Apply directly
Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online! Remember, you cannot apply direct if you have an active VTAC application.
Apply through VTAC
International students currently studying Year 12 in Australia must apply through VTAC. VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria.
VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria.