Choose your major
Accounting
Learn to deliver insights that drive business outcomes, while appreciating how profit and purpose are the foundations of future, sustainable business.
Accounting and Finance
Develop core skills in both accounting and financial analysis – all while gaining the knowledge to analyse investments, source foreign exchange deals, risk management and business investment.
Accounting and Financial Planning
Learn how to confidently analyse investments, source foreign exchange deals and manage risks. This major is accredited by Chartered Accountants Australia and New Zealand (CAANZ) and CPA Australia.
Business Administration
Gain an essential understanding of business operations, including organisational behaviour and managing workplace relations, alongside a range of practical skills.
Business Analytics and Analysis
Business analysts often act as bridges between management and those with more technological leanings. This major will teach you how to speak both business and tech languages.
Entrepreneurship and Innovation
Develop the type of fresh thinking required to build, launch and scale a start-up business or social venture.
Finance
This CFA-affiliated program is designed to build careers in investment banking, financial consultancy, asset management, financial securities, trading stocks and brokerage.
Financial Planning
Help people get the most out of their money with essential financial planning skills. Investments, taxation and more, you’ll also learn about the ethical issues when managing a client’s finances.
Human Resource Management
Discover how to manage people, create a productive working environment and build a positive workplace culture.
Logistics and Supply Chain Management
Equip yourself with the skills needed to access career opportunities in logistics and supply chain management, international trade, procurement, inventory management and distribution.
Management
Learn about the role of management in business and discover how key resources must be strategically planned, effectively deployed, monitored and controlled to meet strategic business objectives.
Marketing
Develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
Sports Management
Develop the business mindset needed to run sport organisations and venues, identify risks and seize opportunities.
Bachelor of Business, Marketing
60
Semester 1 and Semester 2 intakes
- Overview
- Entry requirements
- Study structure
- Fees & Scholarships
- How to apply
Overview
Make a positive social impact on business as an individual and part of a team in government, for-profit and for-purpose businesses. Select a major area of specialisation and combine it with your core business studies to become a business innovator and learn how to think like an entrepreneur. Plus, there are no exams except where required for professional accreditation.
There's still time to get your application in for Semester 1
Haven't quite gotten around to applying direct to your chosen Swinburne course? Don't fret. There's still plenty of time to get your application in, and start in Semester 1.
Your major
Develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry. In this major, you'll learn how to deploy traditional and digital marketing stategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand and use data to inform marketing decisions that deliver the integrated marketing strategies.
Your industry experience
Bolster your CV with real industry experience while you study through our Work Integrated Learning programs – a guaranteed part of all our bachelor degrees. This can include placements, internships or industry-linked projects.
Skills you’ll learn
- Commercial awareness
- Time management
- Digital literacy
- Problem-solving
- Ethical conduct
- Communication
Your career opportunities
- Marketing specialist
- Market research manager
- Advertising consultant
- Brand manager
- Product manager
Key codes
International student visa
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Professional accreditations
Why Swinburne?
Top 5% of the world’s higher education business schools
Top 300 for business and economics
#1 in Melbourne for student support
#1 in Melbourne for graduate salary one year out
Qualifications
One of the following:
- the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification
- completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees).
Applicants without a formal qualification may be considered for entry if they have significant and relevant work experience and/or upon completion of the STAT test.
Need to undertake an English assessment for entry?
A prerequisite for many courses, the Pearson Test of English (PTE Academic) can now be done at our Hawthorn campus.
Course prerequisites
- VCE Units 3 and 4: a minimum study score of 25 in any English (except EAL) or 30 in English as an Additional Language (EAL) or equivalent.
Admission requirements
Meeting the minimum entry requirements for the course does not guarantee an offer of a place. See admission requirements for general information about the admission process.
English language requirements
Satisfactory completion of one of the following:
- IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65%
- or equivalent measures available at English language requirements.
Admission requirements
Meeting the minimum entry requirements for the course does not guarantee an offer of a place. See admission requirements for general information about the admission process.
Credit transfer
Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis.
Recognition of prior learning
Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis.
Apply for a pathway course
Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and/or provides credit (advanced standing) to the second.
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Diploma of Business (UniLink)
8 months full-time, 6-8 units max credit
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Diploma of Accounting
6 months full-time, 2-8 units max credit
-
Diploma of Information Technology (UniLink)
8 months full-time, 1-8 units max credit
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Diploma of Business (UniLink)
8 months full-time, 6-8 units max credit
-
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Diploma of Accounting
6 months full-time, 2-8 units max credit
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Diploma of Library and Information Services
1 year full-time, 8 units max credit
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Diploma of Event Management
1 year full-time, 8 units max credit
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Diploma of Information Technology (UniLink)
8 months full-time, 1-8 units max credit
Note: This information should be used as a guide for those who have completed a course and are seeking credit into another course. For those yet to commence their course, during the time taken to complete, this information may change. Credit available may vary depending on the major selected within any given degree. Progression to professional degrees may be subject to additional criteria or academic performance.
How credit points work
Successful completion of the Bachelor of Business requires students to complete units of study to the value of 300 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
- 8Core units
- +
- 8Major units
- +
- 8Elective units
- =
-
3-year bachelor degree
What your course could look like
Units are listed in a proposed sequence. However this can be amended depending on unit availability, prerequisite requirements and the semester in which you commenced your course.
| Units of study | Unit code |
|---|---|
| Semester 1 | |
|
Financial Information for Decision Making
Core unit, 12.5 credit points |
ACC10007 |
|
Economics for Business Decision Making
Core unit, 12.5 credit points |
ECO10005 |
|
Contemporary Management Principles
Core unit, 12.5 credit points |
MGT10009 |
|
Marketing and the Consumer Experience
Core unit, 12.5 credit points |
MKT10009 |
| Semester 2 | |
|
Innovative Business Practice
Core unit, 12.5 credit points |
BUS10012 |
|
Business Digitalisation
Core unit, 12.5 credit points |
INF10024 |
|
Marketing and Innovation
Major unit, 12.5 credit points |
MKT20031 |
|
Consumer Behaviour
Major unit, 12.5 credit points |
MKT20025 |
Want to see the full range of electives?
Learn about all the electives you can take in the course handbook.
| Units of study | Unit code |
|---|---|
| Semester 1 | |
|
Your elective unit goes here
Elective unit, 12.5 credit points |
ELECT01 |
|
Your elective unit goes here
Elective unit, 12.5 credit points |
ELECT01 |
|
Integrated Marketing Communication
Major unit, 12.5 credit points |
MKT20021 |
|
Marketing Research and Analytics
Major unit, 12.5 credit points |
MKT20019 |
| Semester 2 | |
|
Your elective unit goes here
Elective unit, 12.5 credit points |
ELECT01 |
|
Your elective unit goes here
Elective unit, 12.5 credit points |
ELECT01 |
|
Frontiers in Digital Marketing
Major unit, 12.5 credit points |
MKT20032 |
|
Marketing Insights
Major unit, 12.5 credit points |
MKT30018 |
| Units of study | Unit code |
|---|---|
| Professional placement - Major (12 months) | |
|
Work Experience in Industry A
Practical unit, 25.0 credit points |
WEI20001 |
|
Integrated Professional Placement A - Business
Academic unit, 25.0 credit points |
BUS20010 |
|
Work Experience in Industry B
Practical unit, 25.0 credit points |
WEI20002 |
|
Integrated Professional Placement B - Business
Academic unit, 25.0 credit points |
BUS20011 |
| or | |
| Professional placement - Minor (6 months) | |
|
Work Experience in Industry A
Practical unit, 25.0 credit points |
WEI20001 |
|
Integrated Professional Placement A - Business
Academic unit, 25.0 credit points |
BUS20010 |
| Units of study | Unit code |
|---|---|
| Semester 1 | |
|
Sustainable Business Practice
Core unit, 12.5 credit points |
BUS30031 |
|
Your elective unit goes here
Elective unit, 12.5 credit points |
ELECT01 |
|
Your elective unit goes here
Elective unit, 12.5 credit points |
ELECT01 |
|
Innovative Branding
Major unit, 12.5 credit points |
MKT30017 |
| Semester 2 | |
|
Industry Consulting Project
Core unit, 12.5 credit points |
BUS30032 |
|
Your elective unit goes here
Elective unit, 12.5 credit points |
ELECT01 |
|
Your elective unit goes here
Elective unit, 12.5 credit points |
ELECT01 |
|
Marketing Strategy and Planning
Major unit, 12.5 credit points |
MKT30016 |
2023 fees
Yearly fee* ($AUD)
$15,142
Total fee* ($AUD)
$45,426
Yearly fee* ($AUD)
$36,900
Fees are estimates only
The student tuition fees as published are subject to change given individual circumstances at enrolment. These fees apply for units studied in 2023 only and may change for units studied in future years. If part-time study is permitted, annual fees will be proportionally lower based on the number of units taken per semester.
Fees are estimates only
The indicative course fees shown apply to international students for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student's study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
How do I pay my fees?
HECS-HELP is a loan and discount scheme available to you if you are eligible and enrolled in a Commonwealth supported place. A HECS-HELP loan can cover all or part of your contribution amount. You can also choose to pay your fees up front.
International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.
To pay your fees:
- log in to My Financials
- check your Australian bank account details are correct
- check your Statement of Account to see how much you owe
- pay using your preferred payment method.
Eligibility for HECS-HELP
You are eligible for a HECS-HELP loan if you have been offered a Commonwealth Supported Place (CSP) for an undergraduate degree at Swinburne or a UniLink course, and you:
- are an Australian citizen and doing at least one unit of your course in Australia; or
- hold a permanent humanitarian visa and will be living in Australia for the duration of your course; or
- hold a New Zealand Special Category visa and meet the special eligibility requirements for New Zealand citizens.
Note: There is a 10 per cent discount for on-time payments of your student contribution if you pay a minimum of A$500.
Student services and amenities fee
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
Scholarships
Scholarship applications for 2023 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals.
Our handy guide will assist you to gather documents for your application.
When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 30 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.
Professional placement fees
Students who participate in a six- or 12-month professional placement will be subject to an increase in total course fees.
Apply directly
Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online! Remember, you cannot apply direct if you have an active VTAC application.
Apply through VTAC
VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria. International students currently studying Year 12 in Australia must apply through VTAC.
VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria.
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"Make sure you check out the available scholarships. They became a really good goal for me during Year 12 and are achievable if you put in the hard work. I also recommend coming to Open Day – you can ask questions (even silly ones!) and get answers from current students."
Rachel , Bachelor of Business