Faculty of Business and Law

Sport Innovation Research Group


Trends and innovation in sport fan consumption

Trends & Innovation in Sport Fan Consumption delved into discussions around technology, data, and research, and how fans watch and engage with sport currently, and the shifts we'll see in the space see beyond the COVID-19 disruptions. Sport innovation industry leaders Dan Migala (4 Front), Paul Yeomans (PMY Group) and Paul Fuller (Nielsen) joined us, along with athlete insights provided by Kane Lambert and David Astbury from our partners at the Richmond Football Club.