Overview

This unit provides the opportunity for students to reflect on the rapidly developing sport industry by exploring seminal and disruptive trends including digitalisation, technology and innovation alongside current economic, commercial, social, environmental and organisational issues in the sport industry. Spanning commercial and participation contexts in local and global settings, students will build on foundational theories of sport management, business and marketing, innovation, leadership and organisations, and sport policy and sociology. The unit focusses on the changing role, operations and value created by and through sport. Especially, how disruptive trends and scenarios will impact organisations, key stakeholders and the delivery of products, services and other sport-based offerings.

Requisites

Prerequisites
SPO10001 The Sports Industry

Rule

187.5 credit points 

AND

SPO10001 The Sports Industry

Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Teaching Period 1
Location
Online
Start and end dates
11-March-2024
09-June-2024
Last self-enrolment date
24-March-2024
Census date
05-April-2024
Last withdraw without fail date
26-April-2024
Results released date
02-July-2024
Teaching Period 2
Location
Online
Start and end dates
08-July-2024
06-October-2024
Last self-enrolment date
21-July-2024
Census date
02-August-2024
Last withdraw without fail date
23-August-2024
Results released date
29-October-2024
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Teaching Period 3
Location
Online
Start and end dates
04-November-2024
09-February-2025
Last self-enrolment date
17-November-2024
Census date
29-November-2024
Last withdraw without fail date
27-December-2024
Results released date
04-March-2025

Learning outcomes

Students who successfully complete this unit will be able to:

  • Apply knowledge of sport theory and practice to consider contexts of change, disruption and innovation in the sport industry.
  • Contextualise current and future influences and scenarios, and explain their impact on emerging sport organisational structures, practices and delivery.
  • Synthesise trends and issues, and design innovative solutions to problems in the sporting context.
  • Communicate proficiently in professional practice to a variety of audiences.
  • Function as an effective member or leader of a team.

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Class
2.00 12 weeks 24
Online
Lecture
1.00 12 weeks 12
Unspecified Activities
Independent Learning
9.50 12 weeks 114
TOTAL150

Swinburne Online

Type Hours per week Number of weeks Total (number of hours)
Online
Directed Online Learning and Independent Learning
12.50 12 weeks 150
TOTAL150

Assessment

Type Task Weighting ULO's
Activity ReportIndividual 30 - 40% 1,2,3,4 
Case Study ReportGroup 30 - 40% 1,2,3,5 
Reflective EssayIndividual 20 - 40% 1,2,3,4 

Content

Future of Sport Structures

Sport in Australia: Traditional and Emerging Sport Ecosystems

Globalisation and the Sport Business Landscape

Innovation and Entrepreneurship in Sport Business

Leadership in Traditional and Emerging Sport Structures

 

Future of Sport Delivery

Converging Business Models and New Audiences

Digital, Data and Technology: Circle of Sport Consumer Innovation

Sport Consumers and Consumption: Participants, Fans and Performance

Sport Distribution: New Stadiums and Media Settings

 

Future Impact of Sport

Role of Sport and Policy Implications: Social Impact, Health and Economic Value

Risk and Integrity in Sport

Environmental impact of sport-related activities and the impact of ecological developments on sport

 

Current and Future Issues in Sport

Understanding Current and Future Issues

Forecasting and Designing Solutions

 

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.