Overview

Students undertaking a social media project are supervised in both the design and implementation of an industry project or can choose to undertake work experience. This subject is designed to extend the skills acquired by students in the social media major and to provide them with an opportunity to gain experience in the workplace.

Requisites

Prerequisites

50 credit points of Level 2 Unit

Teaching periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
03-August-2026
01-November-2026
Last self-enrolment date
16-August-2026
Census date
01-September-2026
Last withdraw without fail date
22-September-2026
Results released date
08-December-2026

Learning outcomes

Students who successfully complete this unit will be able to:

  • Demonstrate advanced understanding of social media industries, roles and practices using an industry focussed project proposal
  • Indicate advanced practitioner attributes in professional social media practices and engagement with industry partners to complete a work related project or experience
  • Exercise initiative and ethical judgment in planning, problem solving and decision making in professional practice and project implementation
  • Use professional collaboration and teamwork skills to work professionally in relation to team members and industry partners
  • Evaluate and critically reflect on professional practice, project implementation and management in an industry context

Teaching methods

Hawthorn

Type Hours per week Number of weeks Total (number of hours)
On-campus
Class		 2.00 5 weeks  10
Specified Activities
Various		 3.00  12 weeks  36
Unspecified Activities
Independent Learning		 8.67 12 weeks  104
TOTAL     150

Assessment

Type Task Weighting ULO's
ProjectIndividual 50% 1,2,3,4,5 
Project ProposalIndividual 20% 1,2,3 
Reflective EssayIndividual 30% 2,3,4,5 

Content

  • Project management and planning for social media industry projects and partnerships
  • Professional practice in social media roles and industies
  • Teamwork and collaboration
  • Working with industry partners 
  • Critical self-evaluation
  • Meeting deadlines
  • Professional project submission requirements

Study resources

Reading materials

A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.