Social Media Strategy
24 hours face to face + blended
One Semester or equivalent
Hawthorn
Available to incoming Study Abroad and Exchange students
Overview
This unit examines different social media platforms from a socio-technical perspective. It introduces students to contemporary debates about regulation, moderation and management of social media. Students will draw on industry-standard strategies and techniques to manage social media channels and provide appropriate content strategies to engage audiences.
Requisites
Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Learning outcomes
Students who successfully complete this unit will be able to:
- Identify the role of social media industries from a technical, social and cultural perspective
- Apply understanding of the impact of organisational, social and cultural diversity and indigenous perspectives on social media strategy and engagement.
- Construct and justify a social media strategy to engage audiences on different platforms
- Apply management and reflection techniques to assess the success of social media strategies of engagement on selected audiences
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Live Online Lecture | 1.00 | 12 weeks | 12 |
| On-campus Class | 2.00 | 12 weeks | 24 |
| Specified Activities Various | 3.00 | 12 weeks | 36 |
| Unspecified Activities Various | 6.50 | 12 weeks | 78 |
| TOTAL | 150 |
Sarawak
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Directed Online Learning and Independent Learning | 12.50 | 12 weeks | 150 |
| Live Online Lecture | 1.00 | 12 weeks | 12 |
| On-campus Class | 2.00 | 12 weeks | 24 |
| Specified Activities Various | 3.00 | 12 weeks | 36 |
| Unspecified Activities Various | 6.50 | 12 weeks | 78 |
| TOTAL | 300 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Applied Project | Individual/Group | 40% | 2,4 |
| Development of Designed Communications and Strategy Document | Individual | 20% | 2,3 |
| Essay | Individual | 40% | 1,2 |
Content
- Introduction to social media platform socio-technical perspectives
- Regulation and moderation of social media content
- Introduction to social media strategy
- Planning for social media engagement
- Evaluation of social media management techniques
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.