Online Enterprise and Opportunities
24 hours
One Semester or equivalent
Hawthorn
Overview
This unit explores the development, marketing and financing of new products, systems and services through the use of new media to create business opportunities. The unit will develop an understanding of users through the creation of a self-directed brief. Product opportunities will be explored and online resources integrated into a business case proposal.
Requisites
Prerequisites
DID30004
Online Enterprise and OpportunitiesRule
200 credit points in BH-DESIND1 Bachelor of Design (Industrial Design) (Honours)
Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 2
Location
Hawthorn
Start and end dates
29-July-2024
27-October-2024
27-October-2024
Last self-enrolment date
11-August-2024
Census date
31-August-2024
Last withdraw without fail date
13-September-2024
Results released date
03-December-2024
Learning outcomes
Students who successfully complete this unit will be able to:
- Analyse market needs and gaps in order to develop targeted and unique products
- Identify online opportunities and how these can be integrated and applied in product development
- Identify free enterprise, product development, and the finance and marketing needed to launch products
- Critically evaluate product possibilities and refine concepts on the basis of commercial viability
Teaching methods
Hawthorn Online
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Online Contact (Phasing out) Online Class | 2.00 | 12 weeks | 24 |
| Online Contact (Phasing out) Online Class | 1.00 | 12 weeks | 12 |
| Specified Learning Activities (Phasing out) Various | 1.67 | 12 weeks | 20 |
| Specified Learning Activities (Phasing out) Various | 3.33 | 12 weeks | 40 |
| Specified Learning Activities (Phasing out) Various | 3.33 | 12 weeks | 40 |
| Unspecified Learning Activities (Phasing out) Independent Learning | 1.17 | 12 weeks | 14 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Concept Designs | Individual | 40% | 4 |
| Online Product and Launch Proposal | Individual | 40% | 1,2,3,4 |
| Research Report | Individual | 20% | 1,2 |
Content
- Research into online resources such as crowd-sourcing, crowd-funding and social product development, as well as research into free enterprise and common business practices
- Report and proposal writing
- Product development and detail design
- Production planning, costing, budgets, marketing and distribution proposals
- Intellectual Property Rights (IPR) and product protection
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.