Innovation and Technology in the Branded Environment
36 hours + Blended
One Semester or equivalent
Hawthorn
Available to incoming Study Abroad and Exchange students
Overview
This unit aims to develop students’ design skills and understanding of technology and creativity working on future-focused branded environment projects. This unit will encourage students to research, explore and experiment with different technologies, materials, visual communication and interior architecture in experiential design scenarios.
Requisites
Teaching Periods
Location
Start and end dates
Last self-enrolment date
Census date
Last withdraw without fail date
Results released date
Semester 1
Location
Hawthorn
Start and end dates
26-February-2024
26-May-2024
26-May-2024
Last self-enrolment date
10-March-2024
Census date
31-March-2024
Last withdraw without fail date
12-April-2024
Results released date
02-July-2024
Learning outcomes
Students who successfully complete this unit will be able to:
- Demonstrate research, analytical and critical thinking skills in the development of and a response to, a project brief
- Identify the principles of Branded Environments and theorise on potential future directions
- Apply research and insights to inform the development of innovative future-focused design proposals
- Represent spatial design proposals through a variety of traditional and emerging technologies and media
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| On-campus Studio | 3.00 | 12 weeks | 36 |
| Unspecified Activities Independent Learning | 6.00 | 13 week | 78 |
| Specified Activities Various | 3.00 | 12 weeks | 36 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Project 1 | Individual/Group | 20% | 1,2 |
| Project 2 | Individual | 30% | 1,3,4 |
| Project 3 | Individual | 50% | 1,2,3,4 |
Content
- Trend forecasting and future-focused branded environments
- Impact of new technologies on construction and production processes; and design processes
- Social and ethical issues; and other challenges in relation to innovation and emerging technologies in the Branded Environment
- Nexus of branding and interior architecture
- Concepts, methods, tools and techniques used in the definition and design of user experience
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.