Branded Environment Design Studio 1
Overview
This unit aims to provide students with an introductory understanding of a range of conceptual design methodologies, design tools and ways of thinking for the design of branded environments. Students will learn how to design spaces and built form by analysing the inter-relationship between interior-specific contexts, human experiences, commercial considerations and experiential design. Students will also be introduced to the significance of the relationship between retailing, culture, business strategy, brand identity and interior architecture. Students will be required to apply their knowledge and skills in a reflective process in preparation for design studios at higher levels.
Requisites
27-October-2024
Learning outcomes
Students who successfully complete this unit will be able to:
- Identify, research and apply branding theory, principles and strategies as they apply to branded environment design projects
- Analyse and investigate brand, site and broader context and respond to it through design
- Develop design ideas and resolve them across a range of scales, in response to an industry relevant brief
- Use a variety of drawing and modelling techniques to test, resolve and communicate conceptual design proposals
Teaching methods
Hawthorn
| Type | Hours per week | Number of weeks | Total (number of hours) |
|---|---|---|---|
| Face to Face Contact (Phasing out) Tutorial | 3.00 | 12 weeks | 36 |
| Specified Learning Activities (Phasing out) Various | 2.33 | 12 weeks | 28 |
| Unspecified Learning Activities (Phasing out) Individual Study | 7.17 | 12 weeks | 86 |
| TOTAL | 150 |
Assessment
| Type | Task | Weighting | ULO's |
|---|---|---|---|
| Project 1 | Individual/Group | 20% | 1,2 |
| Project 2 | Individual/Group | 30% | 1,2,3,4 |
| Project 3 | Individual/Group | 50% | 1,2,3,4 |
Content
- The relationship between theory and design practice
- Trends in the design of branded environments
- Sustainability in the design of branded environments
- Branding and brand strategy
- Narrative, experience and storytelling
- Spatial planning principles
- Relationship between brand, place and space
- Design research methods
- Ideation and creative thinking skills
Study resources
Reading materials
A list of reading materials and/or required textbooks will be available in the Unit Outline on Canvas.