Headlines, clickbait and images are all part of the art of influencing people through advertising.

Advertising is at the centre of our fast-moving consumer-centric digital world. You’ll learn to be creative with words and images to drive people to notice and connect with your advertising message. At Swinburne, we place emphasis on design and theory, advertising development, implementation and evaluation. You’ll also have the chance to work on practical projects that reflect theory and current professional standards and requirements.

Studying advertising means you’ll develop skills in negotiation, team-building and strategy. You’ll also use your analytical ability to research brands, markets and consumers, and to interpret audience data. We offer students the opportunity to work on industry-based briefs for advertising campaigns. Undertaking Industry Insight Tours and listening to advertising alumni share their career experiences will further develop your knowledge of the industry.

When you graduate you will be ready for roles in advertising, social media and digital media agencies.

Students Beth Conroy, Alannah Hosemans, Daniel Vesel, and Yazmine Lomax

Student success


Three student teams from Swinburne have competed in Microsoft Protégé, a national marketing competition judged by managers from Microsoft Australia.

Opportunities like these give advertising students at Swinburne a chance to apply their learning in the real-world.

The Swinburne Advantage

We turn knowing into know-how.

We believe an undergraduate education must be about more than knowledge. In today’s competitive job market, it must be about true job readiness.

Work Integrated Learning allows you to gain professional experience as part of your studies at Swinburne. It’s just a matter of choosing the opportunity that suits your future.

Choose from professional degrees, professional placements, professional internships, industry-linked projects, industry study tours and accreditation placements. There are also a range of other opportunities you can create.

You’ll build invaluable skills and confidence in knowing you have what it takes to land a job in your field by graduation.

We think it’s an approach that makes the adventure worth taking. See for yourself.
The Swinburne Advantage. Available to all new undergraduates.

Graduate success

Discover the endless possibilities of studying a degree in media and communications at Swinburne. Advertising graduate, Johanna, made industry connections through her lecturers and she’s excited to start her career.

Learn more about the Bachelor of Media and Communication with a major in Advertising

Advertising courses

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