Influencing audiences is about understanding how to create the message.

We believe advertising is an integral part of new media today, to the point where people rarely stop to think about it. That’s why we offer Advertising at Swinburne.

Advertising is an opportunity to explore how this field works, who creates the messages and how they are directed at different audiences. We place an emphasis on design and theory, advertising development, implementation and evaluation: It’s our way of helping you learn to create ads that reach audiences and satisfy clients. You’ll also have the chance to work on practical projects that reflect theory and current professional standards and requirements.

By the time you graduate, you’ll have the confidence and skills to apply your knowledge to the workplace. Future careers can be found in advertising, marketing and public relations.

Students Beth Conroy, Alannah Hosemans, Daniel Vesel, and Yazmine Lomax

Student success


Three student teams from Swinburne have competed in Microsoft Protégé, a national marketing competition judged by managers from Microsoft Australia.

Opportunities like these give advertising students at Swinburne a chance to apply their learning in the real-world.

The Swinburne Advantage

We turn knowing into know-how.

We believe an undergraduate education must be about more than knowledge. In today’s competitive job market, it must be about true job readiness.

Work Integrated Learning allows you to gain professional experience as part of your studies at Swinburne. It’s just a matter of choosing the opportunity that suits your future.

Choose from professional degrees, professional placements, professional internships, industry-linked projects, industry study tours and accreditation placements. There are also a range of other opportunities you can create.

You’ll build invaluable skills and confidence in knowing you have what it takes to land a job in your field by graduation.

We think it’s an approach that makes the adventure worth taking. See for yourself.
The Swinburne Advantage. Available to all new undergraduates.

Graduate success

Discover the endless possibilities of studying a degree in media and communications at Swinburne. Advertising graduate, Johanna, made industry connections through her lecturers and she’s excited to start her career.

Learn more about the Bachelor of Media and Communication with a major in Advertising

Advertising courses

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