Writing for Social and Mobile Media
Duration
- One Semester or equivalent
Contact hours
- 36 hours face to face + blended
On-campus unit delivery combines face-to-face and digital learning.
2024 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
The unit allows students to develop practical writing skills that are applicable to social and mobile media platforms. Students will be equipped to produce content for mobile and social media applications, and will understand the parameters for content creation on small screens, social media, tablet apps, micromedia outputs, citizen and mobile creative and journalistic works.
1. Critically evaluate issues in social and mobile media content creation, strategy and audience engagement;
2. Compare and discuss the strategic professional practices of writing for social and mobile media with other media production projects;
3. Demonstrate research and conceptual skills for strategy and production processes in creating mobile and social media content;
4. Apply social and mobile media strategies and conventions to the evaluation and production of written and production content;
Unit Learning Outcomes (ULO)
Students who successfully complete this unit will be able to:
2. Compare and discuss the strategic professional practices of writing for social and mobile media with other media production projects;
3. Demonstrate research and conceptual skills for strategy and production processes in creating mobile and social media content;
4. Apply social and mobile media strategies and conventions to the evaluation and production of written and production content;
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Type | Hours per week | Number of Weeks | Total |
Live Online Lecture | 1 | 12 | 12 |
On-Campus Studio | 2 | 12 | 24 |
Specified Activities Various | 10 | 10 | 100 |
Unspecified Activities Various | 3.5 | 10 | 14 |
TOTAL | 150 hours |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Online Discussion Threads | Individual | 20% | 1,2,3 |
Case Presentation | Individual | 40% | 1,2 |
Project | Individual | 40% | 3,4 |
Content
- Definition of new, mobile and social media platforms and applied content strategies;
- Common, emerging and innovative manifestations of new, mobile and social media writing;
- Strategy and influence in social media content;
- Theoretical frameworks useful to understanding and writing for new, mobile and social media;
- The industrial, social and cultural impacts of social media production, distribution and audience engagement with media content
- Graduate Attribute – Communication Skills: Verbal communication
- Graduate Attribute – Communication Skills: Communicating using different media
- Graduate Attribute – Digital Literacies: Information literacy
- Graduate Attribute – Digital Literacies: Technical literacy
Study resources
- Reading materials.
Reading materials
A list of reading materials and/or required texts will be made available in the Unit Outline.