Writing for Social and Mobile Media
Duration
- 1 Semester or equivalent
Contact hours
- 36 Hours
On-campus unit delivery combines face-to-face and digital learning.
2023 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Aims and objectives
Students who successfully complete this unit will be able to:
1. Critically evaluate issues in social and mobile media content creation, strategy and audience engagement;
2. Compare and discuss the strategic professional practices of writing for social and mobile media with other media production projects;
3. Demonstrate research and conceptual skills for strategy and production processes in creating mobile and social media content;
4. Apply social and mobile media strategies and conventions to the evaluation and production of written and production content;
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
This Unit will involve up to 150 hours of work including:
Type | Hours per week | Number of Weeks | Total |
Face to Face Contact Lecture Tutorial |
1 hour lecture 2 hour tutorial |
8 |
24 |
Online Contact Online Learning seminars and readings Online Activities Blackboard Collaborate Discussion | 3 hours | 4 | 12 |
Specified Learning Activities Readings Research and discussion of assignment and weekly learning Group work on industry project | 10 hours | 10 | 100 |
Unspecified Learning Activities Independent study Assignment preparation Response to feedback and revision | Recommended |
| 14 |
TOTAL |
|
| 150 hours/12.5cp |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
New Media Project | Individual | 40% | 3, 4 |
Research Essay | Individual | 40% | 1,2 |
Online Discussion Threads (4) | Individual | 20% | 1, 2, 3 |
General skills outcomes
• Analysis Skills
• Problem Solving Skills
• Ability to tackle unfamiliar problems
• Ability to work independently
• Communications skills
Content
• Common, emerging and innovative manifestations of new, mobile and social media writing;
• Strategy and influence in social media content;
• Theoretical frameworks useful to understanding and writing for new, mobile and social media;
• The industrial, social and cultural impacts of social media production, distribution and audience engagement with media content
Study resources
- Reading materials.
Reading materials
A list of reading materials will be made available in the unit outline