Writing for Social and Mobile Media

MDA70001 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • 1 Semester or equivalent

Contact hours

  • 36 Hours

On-campus unit delivery combines face-to-face and digital learning.

2023 teaching periods


Higher Ed. Semester 2

31 Jul 23 - 29 Oct 23

5 Dec 23

Last self enrolment:
13 Aug 23

31 Aug 23

Last withdraw without fail:
15 Sep 23

Aims and objectives

The unit allows students to develop practical writing skills that are applicable to social and mobile media platforms. Students will be equipped to produce content for mobile and social media applications, and will understand the parameters for content creation on small screens, social media, tablet apps, micromedia outputs, citizen and mobile creative and journalistic works.

Students who successfully complete this unit will be able to:
1. Critically evaluate issues in social and mobile media content creation, strategy and audience engagement;
2. Compare and discuss the strategic professional practices of writing for social and mobile media with other media production projects;
3. Demonstrate research and conceptual skills for strategy and production processes in creating mobile and social media content;
4. Apply social and mobile media strategies and conventions to the evaluation and production of written and production content;