Web Marketing and Advanced Usability

DDD30019 12.5 Credit Points Hawthorn

Duration

  • One semester

Contact hours

  • 36

On-campus unit delivery combines face-to-face and digital learning.

Prerequisites

or equivalent competency in web technology subject

Aims and objectives

This unit aims to provide skills in web design and marketing to digital media design practice. Through practical tasks and critical exploration of the relationship between search engine optimisation (SEO), marketing, design concept and software capabilities, students will extend their understanding of the constraints of particular web design practices and ways in which they drive design. Students will develop an in-depth designed outcome based on this understanding.
 
Students who successfully complete this unit will be able to:
1. Analyse the potential and constraints of specific web design practices (such as search engine optimisation and those associated with interaction and experience design) in a web marketing proposal
2. Compare mainstream and alternate SEO and web marketing processes in planning the creation of user-friendly products
3. Create a Digital Media Design project applying specialised web design technologies and integrating conceptual development, technology, project resolution and stylistic decision-making to a professional level
4. Evaluate the Digital Media Design process and outcome of the project based on principles of web marketing and usability in a project report.