Typography for Screen and Motion

DDM10006 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent
     
    This unit will be delivered on-line in Semester 2 2020 

Contact hours

  • 36 Hours per Semester

2020 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
3 Aug 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
16 Aug 20

Census:
31 Aug 20


Prerequisites

 
50 Credit Points in spk(s): BB-DCDBUS - Bachelor of Design (Communication Design)/Bachelor of Business
OR
50 Credit Points in spk(s): BA-DESDMD1 - Bachelor of Design (Digital Media Design)
OR
50 Credit Points in spk(s): BA-DESCMN2 - Bachelor of Design (Communication Design)
OR
50 Credit Points in spk(s): BA-FTV3 - Bachelor of Film and Television
OR
50 Credit Points in spk(s): BH-FTV2 - Bachelor of Film and Television (Honours)
OR
50 Credit Points in spk(s): BA-FTV3 - Bachelor of Film and Television
OR
50 Credit Points in spk(s): BA-SCRPRD - Bachelor of Screen Production
OR
50 Credit Points in spk(s): BA-ANI - Bachelor of Animation
OR
50 Credit Points in spk(s): BA-ARC - Bachelor of Design (Architecture)
OR
50 Credit Points in spk(s): BH-DESCMN2 - Bachelor of Design (Communication Design) (Honours)
OR
50 Credit Points in spk(s): BA-GMIPROF - Bachelor of Games and Interactivity (Professional)
OR
50 Credit Points in spk(s): BA-DESCMN3 - Bachelor of Design (Communication Design)
OR
50 Credit Points in spk(s): BA-DESCMN3S - Bachelor of Design (Communication Design)
OR
50 Credit Points in spk(s): BA-DESDMD2 - Bachelor of Design (Digital Media Design)
OR
50 Credit Points in spk(s): BA-DES - Bachelor of Design
OR
50 Credit Points in spk(s): BB-DESBUS - Bachelor of Design/Bachelor of Business
OR
50 Credit Points in spk(s): BA-GAMIA - Bachelor of Games and Interactivity OR 50 Credit Points in spk(s): BB-GAMCS - Bachelor of Games and Interactivity/Bachelor of Computer Science OR 50 Credit Points in spk(s): BB-GAMIANI - Bachelor of Games & Interactivity/Bachelor of Animation
OR
50 Credit Points in spk(s): BA-FTVANI - Bachelor of Film and Television (Animation)
 
 

Aims and objectives

This unit introduces the fundamental characteristics of type and communication for the electronic screen and its contrast with type for print media. The unit will explore typographic terminology, structure and the historical context of letterforms and Roman alphabets and their application in visual and information hierarchies within the electronic screen environment.

Students who successfully complete this unit will be able to:
1. Analyse a range of historical and contemporary screen-based conceptual, typographical, motion and navigation solutions, to inform the development of a motion-graphic outcome.
2. Integrate knowledge of key typographers and type design in screen and print contexts into the design of a typographical motion-graphic outcome.
3. Apply consistent typographic principles and information hierarchies to a screen environment.
4. Produce a motion typography design outcome applying knowledge of relevant industry standards and information management.
5. Appraise typography design project work visually and verbally based on the application of typographic principles and practices.
 
 

Courses with unit

BH-DESCMN2 Bachelor of Design (Communication Design) (Honours)
BA-DES Bachelor of Design
BB-DESBUS Bachelor of Design / Bachelor of Business
BA-GAMIA Bachelor of Games and Interactivity
BA-FTVANI Bachelor of Film and Television (Animation)