Typography | Units of study... | Swinburne University of Technology

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DCO10005 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

One Semester or equivalent

This unit will be delivered on-line in Semester 2 2020

Contact hours

36 hours

2020 teaching periods

Hawthorn

Higher Ed. Semester 2
Dates: 3 Aug 20 - 1 Nov 20 Results: 8 Dec 20 Last self enrolment: 16 Aug 20 Census: 31 Aug 20

Higher Ed. Semester 2

Dates:
3 Aug 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
16 Aug 20

Census:
31 Aug 20

More teaching periods

Swinburne Online

Teaching Period 2
Dates: 6 Jul 20 - 4 Oct 20 Results: 27 Oct 20 Last self enrolment: 19 Jul 20 Census: 31 Jul 20

Teaching Period 2

Dates:
6 Jul 20 - 4 Oct 20

Results:
27 Oct 20

Last self enrolment:
19 Jul 20

Census:
31 Jul 20

Prerequisites

Enrolled in any of the following courses;
BA-ARC Bachelor of Design (Architecture)
BA-DES/BA-DESS Bachelor of Design
BA-DID Bachelor of Innovation and Design
BB-DESBUS Bachelor of Design/Bachelor of Business
BB-DESMCMN Bachelor of Design/Bachelor of Media and Communication

Aims and objectives

To introduce students to and facilitate a fundamental understanding of, typographic forms, terminology, typesetting systems and conventions, grid structure and hierarchy using a variety of technologies. The unit aims to develop a critical awareness of the visual relationships between content and meaning through the exploration, application of typographic form with layout and design principles.

Students who successfully complete this unit will be able to:
1. Describe aspects of typographic history, development and terminology.
2. Apply typographic expression and visual experimentation appropriately to the context in which it is used.
3. Apply typographic classification and conventions to achieve effective sequential or structured communication for a variety of contexts.
4. Report on the research and design development in typographic projects to achieve communication objectives
5. Construct complex narrative and interrelated designs and layouts with type and image
6. Appraise and reflect on the effectiveness of the design and development of typographic outcomes in relation to communication objectives

Courses with unit

BA-ARC Bachelor of Design (Architecture)
BA-DES/BA-DESS Bachelor of Design
BA-DID Bachelor of Innovation and Design
BB-DESBUS Bachelor of Design/Bachelor of Business
BB-DESMCMN Bachelor of Design/Bachelor of Media and Communication

Unit information in detail

- Teaching methods, assessment, general skills outcomes and content.

Teaching methods

This unit will involve up to 150 hours of work including:

Type	Hours per week	Number of Weeks	Total
Face to Face Contact Lecture Tutorial	1 2	12 12	12 24
Online Contact	N/A
Specified Learning Activities Readings, quizzes	2	12	24
Unspecified Learning Activities Independent study, assignment preparation, revision	6.25	12	75
TOTAL			135 hours/12.5cp

Assessment

Types	Individual or Group task	Weighting	Assesses attainment of these ULOs
Project 1	Individual	20%	1, 2, 4, 6
Project 2	Individual	40%	1, 2, 3, 4, 6
Project 3	Individual	40%	1, 2, 3, 4, 5, 6

General skills outcomes

During this unit, students will receive feedback on the following key generic skills:
• Analysis Skills
• Problem Solving skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently

Content

Topics for discussion may include:

Using typography to form and achieve communication objectives
Type history and development, terminology, conventions and technology
Type form, families and classification
Type legibility and expression
Information and typographic hierarchies, composition, spatial manipulation and layout
Grids, proportions, page and document structure for print
Typesetting using InDesign multipage functions
Publication design contexts, standards, conventions and innovations

Study resources

- Reading materials.

Reading materials

A list of reading materials will be made available in the Unit Outline.