Strategic Planning
Duration
- One Semester or equivalent
Contact hours
- 36
2020 teaching periods
Hawthorn
| Higher Ed. Semester 2 | ||
|---|---|---|
Dates: Results: Last self enrolment: Census: |
Swinburne Online
| Teaching Period 3 | ||
|---|---|---|
Dates: Results: Last self enrolment: Census: |
Prerequisites
187.5 credit points
Aims and objectives
Unit previously called - Strategic Planning in Dynamic Environments
This unit focuses on deepening students’ knowledge and skills in strategic management by providing a practical and critical approach to formulating and implementing corporate, business and functional strategies. It is multidisciplinary, focusing on decision making in both the domestic and global environments. Through application of theoretical frameworks to practical cases, students will learn how strategic approaches can be aligned and integrated with major business targets. This unit will prepare students to respond to a challenging socio-economic environment, take advantage of emerging opportunities, and to put in place processes, people and systems to develop an effective and sustainable organisational strategy.
Students who successfully complete this unit will be able to:
1 Comprehend and critique theories of strategy in a fast changing business environment.
2 Research, identify and utilise relevant strategic management concepts, frameworks, tools and techniques to develop, evaluate and communicate organisational strategies and evaluate their effectiveness.
3 Analyse an organisation’s internal and external environment to understand the nature of competitive advantage at both business unit and corporate levels.
4 Develop a business case for a new initiative that displays clear alignment with organisational strategies.
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
Face to Face Mode:
Scheduled hours: Lectures (12 x 1 hour), Tutorials (12 x 2 hours)
Engaging with online content and discussions
For all teaching and learning structures (both face to face and online), students are expected to spend an average of 150 hours per unit in total over the duration of the study period
This includes all:
• Scheduled teaching and learning events and activities (contact hours timetabled in a face-to-face teaching space) and scheduled online learning events (contact hours scheduled in an online teaching space), and
• Non-scheduled learning events and activities (including directed online learning activities, assessments, independent study, student group meetings, and research)
To be successful, students should:
• Read all prescribed materials and/or view videos in preparation for each class
• Attend and engage in all scheduled classes (face to face or online)
• Start assessment tasks well ahead of the due date, and submit assessments promptly
• Read / listen to all feedback carefully, and consider it for future assessment
• Engage with fellow students and teaching staff (don’t hesitate to ask questions)
Assessment
1. Assignment (Individual) 20 - 30%
2. Assignment (Group) 30 - 40%
3. Examination (Individual) 30 - 50%
2. Assignment (Group) 30 - 40%
3. Examination (Individual) 30 - 50%
From semester 1 2020
1. Project Preparation Assignment (Individual) 20 - 30%
2. Project Review Assignment (Group) 30 - 40%
3. Examination (Individual) 30 - 50%
2. Project Review Assignment (Group) 30 - 40%
3. Examination (Individual) 30 - 50%
General skills outcomes
During this unit students will receive feedback on the following key generic skills:
• analysis skills
• communication skills
• teamwork skills
• ability to tackle unfamiliar problems and
• ability to work independently
Content
• Strategy formulation and implementation
• Strategy evaluation and control
• Developing strategic capability
• Corporate strategy and innovation
• Strategic management, technology and innovation
• Game theory and business strategy
• Strategy in international context
• Strategy in non-profit and public sector organisation
• Emerging issues in strategic management
Study resources
- Reading materials.
Reading materials
Reading materials for this unit consists of a series of peer-reviewed journal articles. Students are advised to check the unit outline in the relevant teaching period for the list of reading material.