Strategic Planning
Duration
- One Semester or equivalent
Contact hours
- 36
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
2021 teaching periods
Hawthorn
| Higher Ed. Semester 2 | ||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online
| Teaching Period 2 | ||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
187.5 credit points
Aims and objectives
On successful completion of this unit students will be able to::
1. Comprehend and critique theories of strategy
2. Undertake research and utilise relevant strategic management techniques to develop organisational strategies and evaluate their effectiveness
3. Analyse an organisation’s internal and external environment to understand the nature of competitive advantage
4. Develop a business case for a new initiative that displays clear alignment with organisational strategies
5. Communicate effectively and work collaboratively as a leader or member of a team
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
Face to Face:
Lecture 12 hours (12 x 1 hour), Tutorials 12 hours (12 x 1 hour)
Unspecified Learning Activities
Independent Learning 114 hours (12 x 9.5 hours)
Online
Directed Online Learning and Independent Learning 12 hours (12 x 1 hour)
Online: (SOL) Swinburne Online
Directed Online Learning and Independent Learning 150 hours (12 x 12.5 hours)
For all teaching and learning structures (both face to face and online), students are expected to spend an average of 150 hours per unit in total over the duration of the study period
This includes all:
• Scheduled teaching and learning events and activities (contact hours timetabled in a face-to-face teaching space) and scheduled online learning events (contact hours scheduled in an online teaching space), and
• Non-scheduled learning events and activities (including directed online learning activities, assessments, independent study, student group meetings, and research)
To be successful, students should:
• Read all prescribed materials and/or view videos in preparation for each class
• Attend and engage in all scheduled classes (face to face or online)
• Start assessment tasks well ahead of the due date, and submit assessments promptly
• Read / listen to all feedback carefully, and consider it for future assessment
• Engage with fellow students and teaching staff (don’t hesitate to ask questions)
Assessment
Analysis (Group) 30-40%
Analysis (Individual) 20-30%
Major Assignment (Individual) 30-50%
Analysis (Individual) 20-30%
Major Assignment (Individual) 30-50%
General skills outcomes
During this unit students will receive feedback on the following key generic skills:
• analysis skills
• communication skills
• teamwork skills
• ability to tackle unfamiliar problems and
• ability to work independently
Content
- Strategic competitive analysis
- Strategy formulation
- Strategy evaluation and control
- Developing strategic capability
- Corporate strategy and innovation
- Strategic management, technology and innovation
- Game theory and business strategy
- Strategy in international context
- Emerging issues in strategic management
Study resources
- Reading materials.
Reading materials
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.