Sports/Advertising/Media
Duration
- 1 Semester or equivalent
Contact hours
- 36 Hours
On-campus unit delivery combines face-to-face and digital learning.
2021 teaching periods
Hawthorn
Higher Ed. Semester 2 | ||
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online
Teaching Period 1 | Teaching Period 3 | |
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Aims and objectives
Students who successfully complete this unit will be able to:
1. Identify how sport, advertising and media are central to an understanding of ourselves and the society of which we are a part;
2. Demonstrate an understanding of the connections between professional sports organisations, social media and fan engagement;
3. Critically analyse various social media platforms and campaigns utilised by sports organisations, teams and individual sports stars;
4. Construct a social media sports campaign.
Courses with unit
BA-MCNM/BA-MCMNS (Bachelor of Media and Communication Oncampus and SOL - Social Media Major/Advertising Major, Elective);BA-MCMPRO (Bachelor of Media and Communication Professional Degree - Social Media Major/Advertising Major/Elective)
BA-ARTS3 (Bachelor of Arts Social Media Major/Advertising Major/Elective)
BA-ARTSPROF (Bachelor of Arts Professional Degree Social Media Major/Advertising Major/Elective)
BB-MCNMBUS (Bachelor of Media and Communication/Bachelor of Business (Social Science Major/Advertising Major/Elective)
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
This unit will involve up to 150 hours of work including:
On-Campus | Hours per week | Number of Weeks | Total |
Face to Face Contact Lecture Tutorial |
2 hours per wk 1 hour per wk |
12 12 |
24 12 |
Online Contact
|
NA |
|
|
Specified Learning Activities Readings, Preparation to lead tutorial discussions and activities |
3 hours per week |
12 |
36
|
Unspecified Learning Activities Independent Reading
| Recommended |
12 |
78 |
TOTAL |
|
| 150 hours/12.5cp |
SOL
SOL | Hours per week | Number of Weeks | Total |
Fully online | 1 | 12 | 12 |
Blackboard Collaboration
| 1 | 12 | 12 |
Online Specified Learning Activities Discussion boards Readings Learning activities
|
2 2 1 |
12 12 12 |
24 24 12 |
Unspecified Learning Activities Independent study | Recommended | 12 | 76 |
TOTAL |
|
| 150 hours/12.5cp |
OUA/ Hawthorn Online
Type OUA/Hawthorn Online | Hours per week | Number of Weeks | Total |
Fully online | 1 | 13 | 13 |
Blackboard Collaboration
| 1 | 10 | 10 |
Online Specified Learning Activities Discussion boards Readings Learning activities
|
2 2 1 |
12 12 12 |
24 24 12 |
Unspecified Learning Activities Independent learning
|
|
12 |
71 |
TOTAL |
|
| 150 hours/12.5cp |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Content analysis of a social media sports platform | Individual | 15% | 2, 4 |
Analysis of a social media sports campaign | Individual | 35% | 1, 2, 3 |
Construct a social media sports campaign | Individual | 50% | 1, 2, 3, 4 |
General skills outcomes
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently
Content
• Analysing Social Media Sports Campaigns
• Gender, Race and Sport
• Sports, Celebrity Athletes and Social Media
• Sports Fans: Identities, Communities and Online Engagement
• Merchandising
• E-sports
• Sports Campaigns
• Sport and Technology
• Sports Audiences
• Developing a Social Media Sports Campaign
Study resources
- Reading materials.