Sports/Advertising/Media
Duration
- 1 Semester or equivalent
Contact hours
- 36 Hours
On-campus unit delivery combines face-to-face and digital learning.
2023 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online Teaching Period 3 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Aims and objectives
Courses with unit
BA-MCNM/BA-MCMNS (Bachelor of Media and Communication Oncampus and SOL - Social Media Major/Advertising Major, Elective);BA-MCMPRO (Bachelor of Media and Communication Professional Degree - Social Media Major/Advertising Major/Elective)
BA-ARTS3 (Bachelor of Arts Social Media Major/Advertising Major/Elective)
BA-ARTSPROF (Bachelor of Arts Professional Degree Social Media Major/Advertising Major/Elective)
BB-MCNMBUS (Bachelor of Media and Communication/Bachelor of Business (Social Science Major/Advertising Major/Elective)
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
On-campus Class | 2 | 12 | 24 |
Online Directed Online Learning and Independent Learning | 1 | 12 | 12 |
Online Learning activities | 3 | 12 | 36 |
Unspecified Activities Independent learning | 6.5 | 12 | 78 |
TOTAL | 150 hours |
Swinburne Online
Type | Hours per week | Number of Weeks | Total |
Online Directed Online Learning and Independent Learning | 2 | 12 | 24 |
Online Learning activities | 10.5 | 12 | 126 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Analysis - Sports Media Content | Individual | 20% | 2, 4 |
Analysis - Sports Media Strategy | Individual | 40% | 1, 2, 3 |
Applied Project | Individual | 40% | 1, 2, 3, 4 |
Content
- The Sport Media Nexus
- Analysing Social Media Sports Campaigns
- Gender, Race and Sport
- Sports, Celebrity Athletes and Social Media
- Sports Fans: Identities, Communities and Online Engagement
- Merchandising
- E-sports
- Sports Campaigns
- Sport and Technology
- Sports Audiences
- Developing a Social Media Sports Campaign
Study resources
- Reading materials.