Social Media Management Project

MDA60009 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • 1 Semester or equivalent
     

Contact hours

  • 60 hours work per semester on project

On-campus unit delivery combines face-to-face and digital learning.

2023 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
31 Jul 23 - 29 Oct 23

Results:
5 Dec 23

Last self enrolment:
13 Aug 23

Census:
31 Aug 23

Last withdraw without fail:
15 Sep 23


Prerequisites

Nil

Corequisites

Nil

Aims and objectives

The aim of this subject is to assist students to develop the skills to plan, design and execute a social media strategy and management project. Using social media management practices relevant to the successful implementation of a project, this unit aims to enhance the students' capability in applying research, strategy, data analytics and reflection to the process of producing innovative social media projects.


Students who successfully complete this unit will be able to:
1. Identify and implement a suitable social media management project proposal that clearly adheres to stated aims and objectives.
2. Critically evaluate the implementation of a suitable project plan using systematic, rigorous and ethical professional practices.
3. Research and critically evaluate social media management practices relevant to the successful implementation of a project.
4. Apply strategic data analytics and content creation assessment techniques to the process of producing innovative social media projects.