Social Media Management Project
Duration
- 1 Semester or equivalent
Contact hours
- 60 hours work per semester on project
On-campus unit delivery combines face-to-face and digital learning.
2023 teaching periods
| Hawthorn Higher Ed. Semester 2 |
||
|---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
NilCorequisites
NilAims and objectives
Students who successfully complete this unit will be able to:
1. Identify and implement a suitable social media management project proposal that clearly adheres to stated aims and objectives.
2. Critically evaluate the implementation of a suitable project plan using systematic, rigorous and ethical professional practices.
3. Research and critically evaluate social media management practices relevant to the successful implementation of a project.
4. Apply strategic data analytics and content creation assessment techniques to the process of producing innovative social media projects.
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
This unit will involve up to 150 hours of work including:
| Type (On-campus) | Hours per week | Number of Weeks | Total |
| Face to Face Contact Lecture Tutorial |
1 2 |
8 8 |
8 16 |
| Online Contact Blackboard Collaborate | 3 | 12 | 36 |
| Specified Learning Activities Readings | 3 | 12 | 36 |
| Unspecified Learning Activities Independent study, readings and assignment research | 4.5 | 12 | 54 |
| TOTAL | 150 hours / 12.5 credit points |
Assessment
| Types
| Individual or Group task
| Weighting
| Assesses attainment of these ULOs
|
| Research and Strategy Written Report | Individual | 30% | 1, 2, 3, 4 |
| Social Media Management Major Project | Individual | 50% | 1, 3, 4 |
| Online Discussion Threads (6) | Individual | 20% | 3, 4 |
General skills outcomes
• Problem solving skills.
• Teamwork skills.
• Analysis skills.
• Communication skills.
• Ability to tackle unfamiliar problems.
• ability to work independently
Content
• Fundamentals of community management.
• Why create communities around social media content?
• Design and implementation of a social media strategy.
• Research for social media management projects.
• Applying data analytics to social media management projects.
• Working collaboratively on social media content and strategy.
Study resources
- Reading materials.