Researching Social Media Publics

MDA30012 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • 1 semester or equivalent

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

2023 teaching periods


Higher Ed. Semester 2

31 Jul 23 - 29 Oct 23

5 Dec 23

Last self enrolment:
13 Aug 23

31 Aug 23

Last withdraw without fail:
15 Sep 23

More teaching periods
Swinburne Online

Teaching Period 2

10 Jul 23 - 8 Oct 23

31 Oct 23

Last self enrolment:
23 Jul 23

4 Aug 23

Last withdraw without fail:
25 Aug 23


50 Credit Points of Level 2 Units

Aims and objectives

Researching Social Media Publics introduces research methodologies for analysing such sites of social media practice. Social media applications and platforms are increasingly defining the way we communicate. These technologies shape many areas of social life and affect the kinds of ‘publics’ that form out of networked communication. Social media changes the ways commercial enterprise develops a customer base, the way emergency services communicate with locals during times of crisis, how people come together to protest or celebrate and how health and education are experienced.
Unit Learning Outcomes (ULO)
On successful completion of this unit students will be able to:
1. Critically analyse current methodologies for researching social media technologies, practices and processes
2. Define, describe and analyse core concepts, theories and issues facing the emergence of social media technologies and platforms and their implications for society
3. Prepare and deliver an oral presentation that evaluates current research into one area of social media practice addressed within the unit
4. Plan and undertake research into a significant issue concerning a site of social media use and practice

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