Researching Social Media Publics

MDA30012 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • 1 semester/teaching period

Contact hours

  • 36 hours

2020 teaching periods


Higher Ed. Semester 2

3 Aug 20 - 1 Nov 20

8 Dec 20

Last self enrolment:
16 Aug 20

31 Aug 20

Last withdraw without fail:
18 Sep 20

More teaching periods

Swinburne Online

Teaching Period 1 Teaching Period 3

9 Mar 20 - 7 Jun 20

30 Jun 20

Last self enrolment:
22 Mar 20

3 Apr 20

Last withdraw without fail:
24 Apr 20

2 Nov 20 - 7 Feb 21

2 Mar 21

Last self enrolment:
15 Nov 20

27 Nov 20

Last withdraw without fail:
25 Dec 20


50 Credit Points at Level 2

Aims and objectives

Social media platforms have come to define innovation and change in media and communication practice. They have embedded multidirectional and participatory practices into our media environments. This has implications for many areas of social life and affects the kinds of ‘publics’ that might form out of networked communication. Social media, for instance, changes the ways commercial enterprise communicates with and develops a customer base, the way emergency services communicate with people during times of crisis, how people come together to protest or celebrate, how health and education are experienced, and how public events unfold. Researching Social Media Publics introduces research methodologies and technical tools for analysing such sites of social media practice, and works as a capstone unit for the Social Media Major

After successfully completing this unit, students will be able to:
1. Critically analyse current methodologies for researching social media technologies, practices and processes
2. Define, describe and analyse core concepts, theories and issues facing the emergence of social media technologies and platforms and their implications for society
3. Prepare and deliver an oral presentation that evaluates current research into one area of social media practice addressed within the unit
4. Plan and undertake research into a significant issue concerning a site of social media use and practice

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