Research Design

STA60004 12.5 Credit Points Online


  • One Semester or equivalent

Contact hours

  • Nil

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2024 teaching periods


HOL Study Period 1

HOL Study Period 3

26 Feb 24 - 26 May 24

18 Jun 24

Last self enrolment:
10 Mar 24

18 Mar 24

Last withdraw without fail:
12 Apr 24

26 Aug 24 - 24 Nov 24

17 Dec 24

Last self enrolment:
8 Sep 24

16 Sep 24

Last withdraw without fail:
11 Oct 24


Concurrent Pre-requiste:



Aims and objectives

This unit teaches students to identify and understand some of the methodologies used in survey research. It includes an overview of the procedures used in survey research, including questionnaire design, both sample and census data collection methods, and an introduction to survey sampling. The unit covers ethics and laws in conducting research. The unit also covers observational and experimental data collection, and different types of study designs including Cohort and Case-Control studies, Randomised Control Trials and Clinical Trials in health statistics and elsewhere. Case studies will be drawn from areas such as sociology, market research, psychology, medical sciences and other areas as appropriate.
Unit Learning Outcomes (ULO)
On successful completion of this module the learner will be able to:
1. Compare and appraise the processes used to develop and conduct survey research
2. Explain the ethics, laws and privacy considerations associated with the design and conduct of research
3. Independently plan and design a small scale survey project, and prepare a detailed survey design report
4. Evaluate scale development and meta-analysis concepts
5. Identify different steps in conducting experimental research and explain the basic principles of experimental design
6. Identify and implement different study designs including cohort and case-control studies, randomised control trials and clinical trials used in health statistics and elsewhere
7. Confidently plan and design a quantitative research project