Quantitative Research Methods

BUS80017 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students


  • One Semester or equivalent

Contact hours

  • 36 hours face to face + blended

On-campus unit delivery combines face-to-face and digital learning.

2023 teaching periods


Higher Ed. Semester 2

31 Jul 23 - 29 Oct 23

5 Dec 23

Last self enrolment:
13 Aug 23

31 Aug 23

Last withdraw without fail:
15 Sep 23


50 credit points at postgraduate level

Aims and objectives

This unit provides students with knowledge regarding multivariate data procedures in conduct of academic research. This unit is designed to fill the gaps in data analysis using sophisticated approaches and data collection methods. The aim is to provide knowledge of available data analysis techniques to address specific research questions, their strengths and weaknesses (limitations) and the relevance to research design and sampling issues.
Unit Learning Outcomes (ULO)
On successful completion of this unit students will be able to: 
1. Apply coherent and advanced knowledge of a range of data analysis procedures that may be appropriate when examining business issues
2. Apply quantitative research fundamentals to the analysis, design and application of research methods and to identify, specify and run the various software programs
3. Apply knowledge of research principles and methods to interpret the output of various data analysis procedures using the appropriate tools
4. Apply coherent and advanced knowledge of the design of quantitative research and implications for sampling and sampling units
5. Apply knowledge of research principles and methods to plan and execute a piece of research to demonstrate validity, reliability and generalisability
6. Communicate proficiently in professional practice to a variety of audiences and function as an effective member or leader of a team