Publication Design

DDD30013 12.5 Credit Points Hawthorn


  • One Semester or equivalent

Contact hours

  • 36 Hours per Semester

On-campus unit delivery combines face-to-face and digital learning.

2021 teaching periods


Higher Ed. Semester 2

2 Aug 21 - 31 Oct 21

7 Dec 21

Last self enrolment:
15 Aug 21

31 Aug 21

Last withdraw without fail:
17 Sep 21

More teaching periods

Swinburne Online

Teaching Period 2

5 Jul 21 - 3 Oct 21

26 Oct 21

Last self enrolment:
18 Jul 21

30 Jul 21

Last withdraw without fail:
20 Aug 21


plus 150 credit points in one of the following:
BA-DESCMN2 Bachelor of Design (Communication Design)
or BA-DESCMN3 Bachelor of Design (Communication Design)
or BH-DESCMN2 Bachelor of Design (Communication Design) (Honours)
or BA-DESCMN3S Bachelor of Design (Communication Design) (SOL)
or BB-DCDBUS Bachelor of Design (Communication Design) / Bachelor of Business
or BA-DES Bachelor of Design
or BB-DESBUS Bachelor of Design / Bachelor of Business
or BA-EDUSEC Bachelor of Education (Secondary)

Aims and objectives

This unit explores the formal, organisational, and craft aspects of publication design to enable innovative and experimental typographic and publication design. The emphasis will be on critical thinking, advanced visualisation and the application of communication to produce a quality graphic document.

Students who successfully complete this unit will be able to:
1. Articulate and apply an understanding of formative publishing conventions.
2. Produce a design proposal that analyses and clearly communicates research and design intent.
3. Critically apply sophisticated typographic, visual form, and structural relationships to resolve visual communication problems
4. Construct innovative grid systems and advanced design techniques for use in complex publication design projects
5. Apply narrative, sequential and spatial manipulation in design for the communication of visual and textual information
6. Create a complex publication demonstrating a sustainable approach to design
7. Develop an advanced, creative and professional quality publication document.