Publication Design

DDD30013 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • 1 Semester

Contact hours

  • 36 Hours per Semester

2020 teaching periods

Hawthorn

Higher Ed. Semester 1 Higher Ed. Semester 2

Dates:
2 Mar 20 - 31 May 20

Results:
14 Jul 20

Last self enrolment:
15 Mar 20

Census:
15 Apr 20

Last withdraw without fail:
17 Apr 20

Dates:
3 Aug 20 - 1 Nov 20

Results:
8 Dec 20

Last self enrolment:
16 Aug 20

Census:
31 Aug 20

Last withdraw without fail:
18 Sep 20

More teaching periods

Swinburne Online

Teaching Period 1

Dates:
9 Mar 20 - 7 Jun 20

Results:
30 Jun 20

Last self enrolment:
22 Mar 20

Census:
3 Apr 20

Last withdraw without fail:
24 Apr 20


Prerequisites

plus 150 credit points in one of the following:
BA-DESCMN2 Bachelor of Design (Communication Design)
or BA-DESCMN3 Bachelor of Design (Communication Design)
or BH-DESCMN2 Bachelor of Design (Communication Design) (Honours)
or BA-DESCMN3S Bachelor of Design (Communication Design) (SOL)
or BB-DCDBUS Bachelor of Design (Communication Design) / Bachelor of Business
or BA-DES Bachelor of Design
or BB-DESBUS Bachelor of Design / Bachelor of Business
or BA-EDUSEC Bachelor of Education (Secondary)
 

Aims and objectives

This unit explores the formal, organisational, and craft aspects of publication design and provide the opportunity to engage in the development of experimental and innovative typographic and publication design. This unit enables students to examine how type communicates as a graphic form and its emotional impact on the audience. There is an emphasis on critical thinking, advanced visualisation and the application of communication intent to a complex document. Through the investigation and analysis of text and image organisation, structure and order, advanced typography, imaging and craft knowledge, students will produce professional quality graphic documents.
 
Students who successfully complete this unit will be able to:
1. Articulate and apply a critical understanding of formative publishing conventions and applications in the context of effective communication
2. Produce a design proposal that analyses and clearly communicates research and design intent with regard to content, organisation, audience and production
3. Critically apply sophisticated typographic, visual form, and structural relationships to resolve visual communication problems
4. Construct innovative grid systems and advanced design techniques for use in complex publication design projects
5. Apply narrative, sequential and spatial manipulation in design for the communication of visual and textual information
6. Create a complex publication design outcome applying visual experimentation, design research methodologies to gather data, and demonstrating a sustainable approach to publication design
7. Develop a complex, creative and professional quality publication document with substantial text management that integrates principles and practices of publication design.
8. Evaluate the effectiveness of the design outcome in relation to the relevant information design issues.
 
2018 
 
This unit explores the formal, organisational, and craft aspects of publication design to enable innovative and experimental typographic and publication design. The emphasis will be on critical thinking, advanced visualisation and the application of communication to produce a quality graphic document.

Students who successfully complete this unit will be able to:
1. Articulate and apply an understanding of formative publishing conventions.
2. Produce a design proposal that analyses and clearly communicates research and design intent.
3. Critically apply sophisticated typographic, visual form, and structural relationships to resolve visual communication problems
4. Construct innovative grid systems and advanced design techniques for use in complex publication design projects
5. Apply narrative, sequential and spatial manipulation in design for the communication of visual and textual information
6. Create a complex publication demonstrating a sustainable approach to design
7. Develop an advanced, creative and professional quality publication document.