Public Relations Writing

PUB20003 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students

Duration

  • One Semester

Contact hours

  • 36 hours over the semester, normally 3 Hours per Week

2021 teaching periods

Hawthorn

Higher Ed. Semester 1

Dates:
1 Mar 21 - 30 May 21

Results:
6 Jul 21

Last self enrolment:
14 Mar 21

Census:
31 Mar 21

Last withdraw without fail:
16 Apr 21

More teaching periods

Swinburne Online

Teaching Period 1 Teaching Period 3

Dates:
8 Mar 21 - 6 Jun 21

Results:
29 Jun 21

Last self enrolment:
21 Mar 21

Census:
2 Apr 21

Last withdraw without fail:
23 Apr 21

Dates:
1 Nov 21 - 6 Feb 22

Results:
1 Mar 22

Last self enrolment:
14 Nov 21

Census:
26 Nov 21

Last withdraw without fail:
24 Dec 21


Prerequisites

 

Aims and objectives

PUB20003 Public Relations Writing is designed to introduce students to the key concepts and basic skills required of public relations writers, within contemporary public relations practice. It also aims to help build confidence in writing; so it’s introductory and developmental.


Students who successfully complete this unit will be able to:

1.      Demonstrate basic writing skills with ability to adapt and apply these to public relations writing
2.       Critically analyse public relations writing examples
3.       Consider and apply appropriate communication and persuasion theories to public relations writing for specific publics
4.       Systematically plan for effective public relations writing
5.       Apply appropriate research methods, legal and ethical considerations to public relations writing
6.       Demonstrate how to build and maintain relationships with media, including how to identify, research, develop, and circulate news-worthy and feature-worthy copy
7.       Evaluate the importance of online media, including ‘social media’, to public relations writing.