Public Relations Writing

PUB20003 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36 hours Face to Face + Blended + Swinburne Online

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2023 teaching periods

Hawthorn

Higher Ed. Semester 1

Dates:
27 Feb 23 - 28 May 23

Results:
4 Jul 23

Last self enrolment:
12 Mar 23

Census:
31 Mar 23

Last withdraw without fail:
14 Apr 23

More teaching periods
Swinburne Online

Teaching Period 3
Swinburne Online

Teaching Period 1

Dates:
6 Nov 23 - 11 Feb 24

Results:
5 Mar 24

Last self enrolment:
19 Nov 23

Census:
1 Dec 23

Last withdraw without fail:
29 Dec 23

Dates:
13 Mar 23 - 11 Jun 23

Results:
4 Jul 23

Last self enrolment:
26 Mar 23

Census:
7 Apr 23

Last withdraw without fail:
28 Apr 23


Prerequisites

Concurrent Pre-requisite (can be completed prior or in the same study period)
 
COM10007 Professional Communication Practice
 
AND
 
PUB10001 Introduction to Public Relations Theory and Practice
OR
 
For students enrolled in BA-MCMN Suite (DP, AB, BA, PROF, BB):
 
AND

Aims and objectives

 

This unit introduces students to the key concepts and basic skills required of public relations writers, within contemporary public relations practice. It also aims to help build confidence in writing; so it’s introductory and developmental.
 
Unit Learning Outcomes (ULO)
 
Students who successfully complete this unit will be able to:

1. Demonstrate basic writing skills with ability to adapt and apply these to public relations writing
2. Critically analyse public relations writing examples
3. Consider and apply appropriate communication and persuasion theories to public relations writing for specific publics
4. Systematically plan for effective public relations writing
5. Apply appropriate research methods, legal and ethical considerations to public relations writing
6. Demonstrate how to build and maintain relationships with media, including how to identify, research, develop, and circulate news-worthy and feature-worthy copy
7. Evaluate the importance of online media, including ‘social media’, to public relations writing