Public Relations Theory and Practice

PUB20002 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36 hours Face to Face + Blended + Swinburne Online

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2021 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
2 Aug 21 - 31 Oct 21

Results:
7 Dec 21

Last self enrolment:
15 Aug 21

Census:
31 Aug 21

More teaching periods

Swinburne Online

Teaching Period 2

Dates:
5 Jul 21 - 3 Oct 21

Results:
26 Oct 21

Last self enrolment:
18 Jul 21

Census:
30 Jul 21


Aims and objectives

This unit introduces students to the principles, theories, models, roles and approaches of public relations by examining the basic definition(s), perceptions, relevant concepts, theories, and application fields of the profession.


Unit Learning Outcomes: Students who successfully complete this unit will be able to:
1. Demonstrate a familiarity with the history of modern public relations
2. Articulate knowledge of public relations models and theories
3. Articulate awareness of the different approaches to public relations, as well as the need for socially responsible and ethical public relations    
4. Demonstrate a fundamental knowledge and understanding against which practice can be benchmarked and understood
5. Demonstrate an understanding of public relations planning and presentation
6. Understand public relations problems and issues
 
 

Courses with unit

BA-MCMN Bachelor of Media and Communication
BA-MCMN PROF Bachelor of Media and Communication (Professional)
BB-MCMNBUS Bachelor of Business/Bachelor of Media and Communication