Public Relations Theory and Practice

PUB20002 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent

Contact hours

  • 36 hours Face to Face + Blended + Swinburne Online

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2022 teaching periods

Swinburne Online

Teaching Period 1 Teaching Period 3

Dates:
14 Mar 22 - 12 Jun 22

Results:
5 Jul 22

Last self enrolment:
27 Mar 22

Census:
8 Apr 22

Last withdraw without fail:
29 Apr 22

Dates:
7 Nov 22 - 5 Feb 23

Results:
28 Feb 23

Last self enrolment:
20 Nov 22

Census:
2 Dec 22

Last withdraw without fail:
23 Dec 22


Aims and objectives

This unit introduces students to the principles, theories, models, roles and approaches of public relations by examining the basic definition(s), perceptions, relevant concepts, theories, and application fields of the profession.


Unit Learning Outcomes: Students who successfully complete this unit will be able to:
1. Demonstrate a familiarity with the history of modern public relations
2. Articulate knowledge of public relations models and theories
3. Articulate awareness of the different approaches to public relations, as well as the need for socially responsible and ethical public relations    
4. Demonstrate a fundamental knowledge and understanding against which practice can be benchmarked and understood
5. Demonstrate an understanding of public relations planning and presentation
6. Understand public relations problems and issues
 
 

Courses with unit

BA-MCMN Bachelor of Media and Communication
BA-MCMN PROF Bachelor of Media and Communication (Professional)
BB-MCMNBUS Bachelor of Business/Bachelor of Media and Communication