Public Relations Project and Campaign Planning

PUB30003 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent
     

Contact hours

  • 36 hours over the semester, normally 3 hours per week

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2023 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
29 Jul 24 - 27 Oct 24

Results:
3 Dec 24

Last self enrolment:
11 Aug 24

Census:
31 Aug 24

Last withdraw without fail:
13 Sep 24
More teaching periods

2024 teaching periods

Swinburne Online

Teaching Period 3		 Swinburne Online

Teaching Period 3

Dates:
6 Nov 23 - 11 Feb 24

Results:
5 Mar 24

Last self enrolment:
19 Nov 23

Census:
1 Dec 23

Last withdraw without fail:
29 Dec 23

Dates:
4 Nov 24 - 9 Feb 25

Results:
4 Mar 25

Last self enrolment:
17 Nov 24

Census:
29 Nov 24

Last withdraw without fail:
27 Dec 24

Prerequisites

AND
37.5 Credit Points of Level 2 Units
AND
 
OR 

Aims and objectives

This unit exposes students to advanced public relations practice, with a special emphasis on the development and deployment of PR projects and campaigns. It embraces ideas and approaches and skills fundamental to managing oral, written and mediated communication plans. This unit aims not only to build students’ competence but also their confidence in functioning as ethical communicators able to research, develop and deploy plans that meet client (internal and external) requirements.
 
Unit Learning Outcomes (ULO)
 
On successful completion of this unit students will be able to:

1. Critically analyse innovative and effective approaches to planning sustained communication activity
2. Research, plan, implement and evaluate communication projects and campaigns
3. Analyse the use and value of different media in professional communication
4. Demonstrate planning and implementing a communication plan
5. Effectively identify approaches to working with clients on communication opportunities
6. Analyse appropriate methods of evaluating the success of communication plans