Professional Practice: Client and Agency Management

COM30002 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students


  • One semester or equivalent

Contact hours

  • 36 per semester

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2023 teaching periods


Higher Ed. Semester 1

26 Feb 24 - 26 May 24

2 Jul 24

Last self enrolment:
10 Mar 24

31 Mar 24

Last withdraw without fail:
12 Apr 24

More teaching periods

2024 teaching periods

Swinburne Online

Teaching Period 3
Swinburne Online

Teaching Period 2

6 Nov 23 - 11 Feb 24

5 Mar 24

Last self enrolment:
19 Nov 23

1 Dec 23

Last withdraw without fail:
29 Dec 23

8 Jul 24 - 6 Oct 24

29 Oct 24

Last self enrolment:
21 Jul 24

2 Aug 24

Last withdraw without fail:
23 Aug 24


50 Credit Points of Level 2 units

Aims and objectives

The unit prepares students for their graduate career by developing a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects. Additionally students will have opportunities to further develop their interpersonal skills aimed at helping them to establish and manage both inter and intra agency relationships, and also relationships with clients. Students will undertake a project to communicate discipline specific skills to a wider audience. They will be expected to work collaboratively to identify issues, plan and develop operational plans for the workplace.
Unit Learning Outcomes 

On successful completion of this unit students will be able to:

1. Adopt innovative and effective approaches to planning sustained communication activity
2. Research, plan, implement and evaluate communication projects and campaigns
3. Discuss the use and value of different media in professional communication
4. Demonstrate confidence in planning and implementing a communication plan
5. Identify effective approaches to working with clients on communication opportunities
6. Discuss appropriate methods of evaluating the success of communication plans