Professional Practice: Client and Agency Management
Duration
- One semester or equivalent
Contact hours
- 36 per semester
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
2023 teaching periods
Hawthorn Higher Ed. Semester 1 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
2024 teaching periods
Swinburne Online Teaching Period 3 |
Swinburne Online Teaching Period 2 | |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Aims and objectives
On successful completion of this unit students will be able to:
1. Adopt innovative and effective approaches to planning sustained communication activity
2. Research, plan, implement and evaluate communication projects and campaigns
3. Discuss the use and value of different media in professional communication
4. Demonstrate confidence in planning and implementing a communication plan
5. Identify effective approaches to working with clients on communication opportunities
6. Discuss appropriate methods of evaluating the success of communication plans
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Type | Hours per week | Number of Weeks | Total |
Live Online Class | 1 | 12 | 12 |
On-Campus Class | 2 | 12 | 24 |
Online Learning Activities | 3 | 12 | 36 |
Unspecified Learning Activities Independent Learning | 6.5 | 12 | 78 |
TOTAL | 150 hours |
Type | Hours per week | Number of Weeks | Total |
Online Directed Online Learning and Independent Learning | 12.5 | 12 | 150 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Portfolio | Individual | 40% | 2, 4 |
Presentation | Group | 20% | 1, 2, 3, 4, 5 |
Project Report | Individual/Group | 40% | 1, 2, 3, 4, 5, 6 |
Content
- Effective interpersonal skills
- Collaborative problem solving in a team environment
- Project management and leadership skills
- Managing individual workloads within project plans
- Management of financial and agency resources
- Communication issues in business and community contexts
- Professional reporting and presentation skills
- Self and peer evaluation
Study resources
- Reading materials.