Professional Practice: Client and Agency Management

COM30002 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students


  • One semester

Contact hours

  • 36 per semester

On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.

2022 teaching periods

Swinburne Online

Teaching Period 2

11 Jul 22 - 9 Oct 22

1 Nov 22

Last self enrolment:
24 Jul 22

5 Aug 22

Last withdraw without fail:
26 Aug 22


50 Credit Points of  Level 2 units

Aims and objectives

The unit prepares students for their graduate career by developing a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects. Additionally students will have opportunities to further develop their interpersonal skills aimed at helping them to establish and manage both inter and intra agency relationships, and also relationships with clients. Students will undertake a project to communicate discipline specific skills to a wider audience. They will be expected to work collaboratively to identify issues, plan and develop operational plans for the workplace.

Students who successfully complete this unit will be able to:

1. Adopt innovative and effective approaches to planning sustained communication activity
2. Research, plan, implement and evaluate communication projects and campaigns
3. Discuss the use and value of different media in professional communication
4. Demonstrate confidence in planning and implementing a communication plan
5. Identify effective approaches to working with clients on communication opportunities
6. Discuss appropriate methods of evaluating the success of communication plans