Professional Practice: Client and Agency Management

COM30002 12.5 Credit Points Hawthorn, Online Available to incoming Study Abroad and Exchange students

Duration

  • One semester

Contact hours

  • 36 per semester

2021 teaching periods

Hawthorn

Higher Ed. Semester 1

Dates:
1 Mar 21 - 30 May 21

Results:
6 Jul 21

Last self enrolment:
14 Mar 21

Census:
31 Mar 21

Last withdraw without fail:
16 Apr 21
More teaching periods

Swinburne Online

Teaching Period 1 Teaching Period 3

Dates:
8 Mar 21 - 6 Jun 21

Results:
29 Jun 21

Last self enrolment:
21 Mar 21

Census:
2 Apr 21

Last withdraw without fail:
23 Apr 21

Dates:
1 Nov 21 - 6 Feb 22

Results:
1 Mar 22

Last self enrolment:
14 Nov 21

Census:
26 Nov 21

Last withdraw without fail:
24 Dec 21

Prerequisites

50 Credit Points of  Level 2 units

Aims and objectives

The unit prepares students for their graduate career by developing a high level of proficiency in professional oral and written communication skills in order to manage clients and agency projects. Additionally students will have opportunities to further develop their interpersonal skills aimed at helping them to establish and manage both inter and intra agency relationships, and also relationships with clients. Students will undertake a project to communicate discipline specific skills to a wider audience. They will be expected to work collaboratively to identify issues, plan and develop operational plans for the workplace.

Students who successfully complete this unit will be able to:

1. Adopt innovative and effective approaches to planning sustained communication activity
2. Research, plan, implement and evaluate communication projects and campaigns
3. Discuss the use and value of different media in professional communication
4. Demonstrate confidence in planning and implementing a communication plan
5. Identify effective approaches to working with clients on communication opportunities
6. Discuss appropriate methods of evaluating the success of communication plans