Professional Practice: Client and Agency Management
Duration
- One semester
Contact hours
- 36 per semester
2021 teaching periods
Hawthorn
Higher Ed. Semester 1 | ||
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online
Teaching Period 1 | Teaching Period 3 | |
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Aims and objectives
Students who successfully complete this unit will be able to:
1. Adopt innovative and effective approaches to planning sustained communication activity
2. Research, plan, implement and evaluate communication projects and campaigns
3. Discuss the use and value of different media in professional communication
4. Demonstrate confidence in planning and implementing a communication plan
5. Identify effective approaches to working with clients on communication opportunities
6. Discuss appropriate methods of evaluating the success of communication plans
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
This unit will involve up to 150 hours of work including:
On-campus
Type | Hours per week | Number of Weeks | Total |
Face to Face Contact Lecture Tutorial
|
2 1 |
12 12
|
24 12
|
Online Contact Not Applicable
|
|
|
|
Specified Learning Activities Readings
|
3 |
12 |
36 |
Unspecified Learning Activities independent study |
|
| 78 |
TOTAL |
|
| 150 hours/12.5cp |
SOL
Type | Hours per week | Number of Weeks | Total |
Face to Face Contact
|
|
|
|
Online Contact Not Applicable
|
|
|
|
Specified Learning Activities Readings Online activities |
3 3 |
12 12 |
36 36 |
Unspecified Learning Activities independent study |
|
| 78 |
TOTAL |
|
| 150 hours/12.5cp |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Presentations | Group | 20% | 1,2,3,4,5 |
Project Reports | Individual or Group | 40% | 1,2,3,4,5,6 |
Portfolio | Individual | 40% | 2,4 |
General skills outcomes
• Teamwork Skills
• Analysis Skills
• Problem Solving Skills
• Communication Skills
• Ability to tackle unfamiliar problems
• Ability to work independently
Content
• Collaborative problem solving in a team environment
• Project management and leadership skills
• Managing individual workloads within project plans
• Management of financial and agency resources
• Communication issues in business and community contexts
• Professional reporting and presentation skills
• Self and peer evaluation
Study resources
- Reading materials.