Professional Communication Practice
Duration
One semester or equivalent
Contact hours
- 36 hours over the teaching period, normally 3 hours per week
On-campus unit delivery combines face-to-face and digital learning. For Online unit delivery, learning is conducted exclusively online.
2023 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Swinburne Online Teaching Period 3 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Equivalents
CMS10003 Professional Communication Practice
COM60001 Professional Communication Practice
HAC113 Professional Communication Practice
Professional Communications Practice (HAM113)
Professional Communications Practice (LPR100)
Professional Communications Practice (LPR100KS)
SLPR100 Professional Communication Practice
MDA10007 Communications Theory and Practice.
Aims and objectives
1. Identify and develop an industry standard model to interpret communication activity across diverse social and cultural communication contexts
2. Identify and develop personal and professional communication styles through collaborative feedback
3. Utilise foundational skills in researching, evaluating and presenting professional information across diverse and dynamic media formats
4. Display confidence in approaching involvement in different forms of professional communication
5. Assess the relevance of mobile, online, interactive and emerging forms of communication to professional communication requirements
Courses with unit
BA-MCMN Bachelor of Media and CommunicationBA-MCMN PROF Bachelor of Media and Communication (Professional)
BB-MCMNBUS Bachelor of Business/Bachelor of Media and Communication
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
On campus
Type | Hours per week | Number of Weeks | Total |
On-campus Class |
2 |
12 |
24 |
Online Lecture | 1 | 12 | 12 |
Online Learning activities | 3 | 12 | 36 |
Unspecified Activities Independent learning | 6.5 | 12 | 78 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Class Exercises | Individual | 30% | 1, 2, 3, 5 |
Oral Presentation | Group | 20% | 1, 2, 3, 4, 5 |
Applied Project | Group | 30% | 1, 2, 3, 4, 5 |
Tests (2) | Individual | 20% | 1, 2, 3 |
Content
- Basic research techniques
- Information acquisition and organisations
- Resource evaluation
- Academic writing skills
- Theories of communication
- Communicating for a corporate audience
- Writing for the digital age
- Intercultural communications
- Effective presentation techniques
Study resources
- Reading materials.