Photography for Design
Duration
- One Semester or equivalent
Contact hours
- 36 hours
On-campus unit delivery combines face-to-face and digital learning.
2023 teaching periods
Hawthorn Higher Ed. Semester 2 |
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Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Pre-requisite
Admission into Design Course
Assumed Knowledge
Competency in a range of web technologies
Equivalent
Design Studio: Photography (DCO10004)
Aims and objectives
This unit aims to introduce students to the basic principles and application of photography in design through creative camera controls and techniques. It aims to generate understanding of the symbiotic relationship between photographic image and design skills. It will also develop an understanding of basic design principles and practice as applied to photography through the exploration of resolution, colour theory, scaling, editing and image analysis
Unit Learning Outcomes (ULO)
On successful completion of this unit students will be able to:
2. Analyse imagery by examining visual literacy
3. Implement colour theory to develop design outcomes that express ideas
4. Use scaling and cropping to place creative emphasis in photographic images
Unit information in detail
- Teaching methods, assessment and content.
Teaching methods
Hawthorn
Type | Hours per week | Number of Weeks | Total |
On-campus Studio | 3 | 12 | 36 |
Specified Activities Various | 3 | 12 | 36 |
Unspecified Activities Independent learning | 6 | 12 | 72 |
TOTAL | 150 hours |
Swinburne Online
Type | Hours per week | Number of Weeks | Total |
Online Directed Online Learning and Independent Learning | 3 | 12 | 36 |
Specified Activities Various | 3 | 12 | 36 |
Unspecified Activities Independent learning | 6 | 12 | 72 |
TOTAL | 150 hours |
Assessment
Types | Individual/Group Role | Weighting | Unit Learning Outcomes (ULOs) |
Skill Building Exercises (5) | Individual | Pass/Fail | 1, 2, 3, 4 |
Major Project | Individual | Pass/Fail | 1, 2, 3, 4 |
Content
- Lighting conditions and types of lighting and its effect on the photograph
- Basic camera controls such as depth of field and movement and setting the right exposure
- Resolution, white balance, ASA and other digital requirements
- Colour and contrast plus consideration for monochromatic output
- Image scaling and abstraction for visual impact
- Photographic compositional exploration – ways of seeing, varying viewpoint, angle, perspective
- Research a variety of photographic genres, iconic images and specific photographers
Study resources
- Reading materials.
Reading materials
Students are advised to check the unit outline in the relevant teaching period for appropriate textbooks and further reading.