Photography and Art Direction.
Duration
- One Semester or equivalent
Contact hours
- 36 hours per semester
On-campus unit delivery combines face-to-face and digital learning.
2022 teaching periods
Hawthorn Winter |
Hawthorn Higher Ed. Semester 2 | |
---|---|---|
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Dates: Results: Last self enrolment: Census: Last withdraw without fail: |
Prerequisites
Aims and objectives
Students who successfully complete this unit should be able to:
1. Employ design principles and creative camera controls within the studio environment.
2. Identify current trends in photographic image making and apply them to design briefs.
3. Apply a range of studio lighting techniques for effective image making
4. Plan a photographic shoot taking into account copyright/ethical issues related to professional practice
5. Understand the role of the art director and photographer to produce a design outcome.
6. Integrate the use of postproduction techniques and apply them to professional design projects.
Unit information in detail
- Teaching methods, assessment, general skills outcomes and content.
Teaching methods
Type | Hours per week | Number of Weeks | Total |
Tutorial
| 3 | 12 | 36 |
Online Contact (Only for activities where there is synchronous contact with students eg online seminar, Blackboard Collaborate)
n/a
|
|
|
|
Specified Learning Activities obtaining colour corrected images Uploading images to specified we sites
| 2 | 12 | 24 |
Unspecified Learning Activities (includes independent study, assignment preparation, revision) | 7 | 12 | 84 |
TOTAL |
|
| 144hours/12.5cp |
Assessment
Types | Individual or Group task | Weighting | Assesses attainment of these ULOs |
Studio Lighting Intro | Individual | 20% | 1,2,3 |
Assessment 2. Art Direction and studio techniques | Individual 30% (studio techniques) Group 10% (art direction) |
40% | 1,2,3,4,5,6 |
Final portfolio | Individual | 40% | 1,2,3,4,6 |
General skills outcomes
• Problem solving skills
• Communication skills
• ability to tackle unfamiliar problems, and
• ability to work independently
• Teamwork skills
Content
• Studio lighting and its effect on the photograph
• Art directing skills for a photographic shoot
• Reviewing current use of photography and trends
• Pre and post digital production techniques
Study resources
- Reading materials.
Reading materials
A list of reading materials will be made available on the Blackboard Unit Online