Packaging Design

DCO10003 12.5 Credit Points Hawthorn Available to incoming Study Abroad and Exchange students

Duration

  • One Semester or equivalent
     
     

Contact hours

  • 36 hours

On-campus unit delivery combines face-to-face and digital learning.

2021 teaching periods

Hawthorn

Higher Ed. Semester 2

Dates:
2 Aug 21 - 31 Oct 21

Results:
7 Dec 21

Last self enrolment:
15 Aug 21

Census:
31 Aug 21

Last withdraw without fail:
17 Sep 21
More teaching periods

Swinburne Online

Teaching Period 3

Dates:
8 Nov 21 - 13 Feb 22

Results:
8 Mar 22

Last self enrolment:
21 Nov 21

Census:
3 Dec 21

Last withdraw without fail:
31 Dec 21

Prerequisites

Assumed Knowledge
A basic knowledge of Adobe Creative Suite
Equivalent
DCO10003 Design Studio: Packaging v.1
Equivalent
DES20050 Package Design

Aims and objectives

This unit introduces students to the principles of packaging design and develops research, conceptual and implementation abilities and an understanding of the importance of an integrated approach to branding, visual and typographical communication for packaging design. It incorporates knowledge of structural and production considerations and the economic, environmental and sustainability issues relevant to packaging design. Students will access industry resources and information to enhance their knowledge of technical, material and marketing information.

Unit Learning Outcomes: Students who successfully complete this unit will be able to:
 
1. Investigate a packaged product category in relation to a defined market.
2. Analyse the economic, environmental and social factors of packaging design
3. Apply understanding of the principles of two and three dimensional design to create a packaging design outcome
4. Review design decision making to formulate and refine design solutions.
5. Develop, document, evaluate and present the iterative design process in a packaging design project.

Courses with unit

BH-DESCMN2 Bachelor of Design (Communication Design) (Honours)
BA-EDU Bachelor of Education
BA-EDUPRI1 Bachelor of Education (Primary)
BH-DESIND1 Bachelor of Design (Industrial Design) (Honours)
BB-MCMNBUS Bachelor of Media and Communication/Bachelor of Business
BH-DESINA Bachelor of Design (Interior Architecture) (Honours)
BA-SCRPRD Bachelor of Screen Production

BA-ANI Bachelor of Animation
BH-FTV2 Bachelor of Film and Television (Honours)
BA-ARC Bachelor of Design (Architecture)
BB-GAMIANI Bachelor of Games & Interactivity/Bachelor of Animation
BB-DESMCMN Bachelor of Design/Bachelor of Media and Communication